{"id":27649,"date":"2026-06-22T12:19:40","date_gmt":"2026-06-22T03:19:40","guid":{"rendered":"http:\/\/mhjn.dothome.co.kr\/2027%eb%85%84-puma-%ed%95%98%ec%9d%b4%eb%a1%9d%ec%8a%a4-%ec%9b%94%eb%93%9c-%ec%b1%94%ed%94%bc%ec%96%b8%ec%8b%ad-apac-%ec%a7%80%ec%97%ad-%ec%b5%9c%ec%b4%88%eb%a1%9c-%ed%99%8d%ec%bd%a9%ec%97%90\/"},"modified":"2026-08-20T11:10:50","modified_gmt":"2026-08-20T11:10:50","slug":"2027%eb%85%84-puma-%ed%95%98%ec%9d%b4%eb%a1%9d%ec%8a%a4-%ec%9b%94%eb%93%9c-%ec%b1%94%ed%94%bc%ec%96%b8%ec%8b%ad-apac-%ec%a7%80%ec%97%ad-%ec%b5%9c%ec%b4%88%eb%a1%9c-%ed%99%8d%ec%bd%a9%ec%97%90","status":"publish","type":"post","link":"https:\/\/mhjn.dothome.co.kr\/en\/2027%eb%85%84-puma-%ed%95%98%ec%9d%b4%eb%a1%9d%ec%8a%a4-%ec%9b%94%eb%93%9c-%ec%b1%94%ed%94%bc%ec%96%b8%ec%8b%ad-apac-%ec%a7%80%ec%97%ad-%ec%b5%9c%ec%b4%88%eb%a1%9c-%ed%99%8d%ec%bd%a9%ec%97%90\/","title":{"rendered":"2027\ub144 PUMA \ud558\uc774\ub85d\uc2a4 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed, APAC \uc9c0\uc5ed \ucd5c\ucd08\ub85c \ud64d\ucf69\uc5d0\uc11c \uac1c\ucd5c"},"content":{"rendered":"

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\ubbf8\ub514\uc5b4 \uc774\ubbf8\uc9c0\ub294 \uc5ec\uae30\uc5d0\uc11c<\/a>\u00a0\ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n

2026\ub144 6\uc6d4 22\uc77c, \ud64d\ucf69 \/PRNewswire\/ — \uc5d0\uc11c HYROX\uac00 2027 PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\uc9c0\ub85c \ud64d\ucf69\uc744 \uacf5\uc2dd \uc120\uc815\ud588\ub2e4. HYROX \ucd5c\uace0 \uad8c\uc704\uc758 \ub300\ud68c\uc778 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 2027\ub144 6\uc6d4 10\uc77c\ubd80\ud130 13\uc77c\uae4c\uc9c0 \ud64d\ucf69 AsiaWorld-Expo\uc5d0\uc11c \uc5f4\ub9b0\ub2e4.<\/p>\n

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<\/span><\/p>\n<\/div>\n

\ud64d\ucf69\uc740 HYROX\uc758 APAC \uc9c0\uc5ed \uc131\uc7a5 \uc5ec\uc815\uc744 \uc0c1\uc9d5\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \ub3c4\uc2dc\ub2e4. HYROX\ub294 2022\ub144 \ud64d\ucf69\uc5d0\uc11c APAC \uc9c0\uc5ed \uccab \ub300\ud68c\ub97c \uac1c\ucd5c\ud588\uc73c\uba70, \ub2f9\uc2dc \ucc38\uac00\uc790\ub294 1,000\uba85\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud588\ub2e4. \uadf8\ub7ec\ub098 \ubd88\uacfc 4\ub144 \ub9cc\uc5d0 \uc9c0\ub09c 5\uc6d4 \uc5f4\ub9b0 \ud64d\ucf69\uc758 \uc5ec\uc12f \ubc88\uc9f8 \ub300\ud68c\uc5d0\ub294 \uc57d 20,000\uba85\uc758 \uc120\uc218\uac00 \ucc38\uac00\ud558\uba70 \uad04\ubaa9\ud560 \ub9cc\ud55c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\ub2e4. APAC \uc9c0\uc5ed \uc9c4\ucd9c\uc758 \ucd9c\ubc1c\uc810\uc774\uc5c8\ub358 \ud64d\ucf69\uc740 \uc774\uc81c HYROX \ucd5c\uace0 \uad8c\uc704\uc758 \ubb34\ub300\ub97c \uac1c\ucd5c\ud558\ub294 \ub3c4\uc2dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ub410\ub2e4.<\/p>\n

HYROX\ub294 \ub300\uc911 \ucc38\uc5ec\ud615 \uc2a4\ud3ec\uce20 \uc2dc\uc7a5\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4. 2025\/2026 \uc2dc\uc98c\uc5d0\ub294 \uc804 \uc138\uacc4 95\uac1c \ub3c4\uc2dc\uc5d0\uc11c \uc57d\u00a0150\ub9cc \uba85\uc774 \ucc38\uac00\ud558\uba70 \uc5ed\ub300 \ucd5c\ub300 \uaddc\ubaa8\ub97c \uae30\ub85d\ud588\uc73c\uba70, \ub2e4\uac00\uc624\ub294 \uc2dc\uc98c\uc5d0\ub294 \ucc38\uac00\uc790\uac00 200\ub9cc \uba85\uc744 \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uc774 \uac00\uc6b4\ub370 \uc624\uc9c1 \uc0c1\uc704\u00a00.5%\uc758 \uc120\uc218\ub9cc\uc774 \ud64d\ucf69\uc5d0\uc11c \uc5f4\ub9ac\ub294 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc5d0 \ucd9c\uc804\ud574 \uc6d4\ub4dc \ucc54\ud53c\uc5b8 \ud0c0\uc774\ud2c0\uc5d0 \ub3c4\uc804\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc120\uc218\uc640 \ud32c \ubaa8\ub450\uc5d0\uac8c \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \uacbd\uc7c1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294\u00a0HYROX\uc758 \ube44\uc804\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\uc774\ubc88 \ub300\ud68c \uac1c\ucd5c\ub294 \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \ud5c8\ube0c\ub85c\uc11c \ud64d\ucf69\uc758 \uc704\uc0c1\uc744 \ub354\uc6b1 \uac15\ud654\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc5d8\ub9ac\ud2b8 \uc120\uc218\ub4e4\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uacfc \ub300\uaddc\ubaa8 \uc5f0\ub839\ub300\ubcc4 \ub808\uc774\uc2a4\uac00 \ud568\uaed8 \ud3bc\uccd0\uc9c0\ub294 \uae00\ub85c\ubc8c \ud53c\ud2b8\ub2c8\uc2a4 \ud398\uc2a4\ud2f0\ubc8c\uc774\ub2e4. \uac1c\ucd5c \ub3c4\uc2dc \uc785\uc7a5\uc5d0\uc11c\ub294 \uae30\uc874 \ub300\ud615 \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8 \ub300\ube44 \uc778\ud504\ub77c \uad6c\ucd95 \ubd80\ub2f4\uc744 \ucd5c\uc18c\ud654\ud558\uba74\uc11c\ub3c4 \ub192\uc740 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uc2a4\ud1a1\ud640\ub984\uc5d0\uc11c \uc5f4\ub9ac\ub294 2026 PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc804 \uc138\uacc4 \uc57d\u00a0100\ub9cc \uba85\uc758 \uc2dc\uccad\uc790\ub97c \ub04c\uc5b4\ubaa8\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. HYROX\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc138\uc640 \ud568\uaed8, \ud64d\ucf69\uc740\u00a02027\ub144 \uc804 \uc138\uacc4 \ud53c\ud2b8\ub2c8\uc2a4 \ucee4\ubba4\ub2c8\ud2f0\uc758 \uc774\ubaa9\uc774 \uc9d1\uc911\ub418\ub294 \uc911\uc2ec \ubb34\ub300\uac00 \ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>\n

\ud64d\ucf69\ud2b9\ubcc4\ud589\uc815\uad6c \ubb38\ud654\uccb4\uc721\uad00\uad11\uad6d \uad6d\uc7a5 \ub85c\uc790\ub098 \ub85c<\/b>(Rosanna Law)<\/b>\ub294 <\/b>“HYROX<\/i>\uac00 \ud64d\ucf69\uc744<\/i>\u00a02027 <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\uc9c0\ub85c \uc120\ud0dd\ud55c \uac83\uc744 \uc9c4\uc2ec\uc73c\ub85c \ud658\uc601\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774\ubc88 \uacb0\uc815\uc740 \ub300\uaddc\ubaa8 \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uac1c\ucd5c\ud560 \uc218 \uc788\ub294 \ud64d\ucf69\uc758 \uc5ed\ub7c9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub3d9\uc2dc\uc5d0<\/i>, <\/i>\uc138\uacc4\uc801\uc778 \uad00\uad11 \ub3c4\uc2dc\ub85c\uc11c\uc758 \ub9e4\ub825\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc785\uc99d\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/i>. HYROX<\/i>\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70 \ud070 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uc2a4\ud3ec\uce20\ub85c<\/i>, <\/i>\uc774\ubc88 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\ub294 \ud64d\ucf69\uc758 \uc2a4\ud3ec\uce20 \uc5f4\uae30\ub97c \ud55c\uce35 \ub192\uc774\uace0 \uc5ed\ub3d9\uc801\uc778 \uc2a4\ud3ec\uce20 \ubb38\ud654\ub97c \uc870\uc131\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc804 \uc138\uacc4\uc5d0\uc11c \ucc38\uac00\ud558\ub294 \uc120\uc218\ub4e4\uacfc \uadf8\ub4e4\uc758 \uac00\uc871 \ubc0f \uce5c\uad6c\ub4e4\uc744 \ud64d\ucf69\uc5d0\uc11c \ub9de\uc774\ud558\uac8c \ub418\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4<\/i>. <\/i>\ucc38\uac00\uc790\ub4e4\uc774 \uacbd\uae30\uc7a5\uc5d0\uc11c \ucd5c\uace0\uc758 \uc5d0\ub108\uc9c0\uc640 \uac10\ub3d9\uc801\uc778 \uc21c\uac04\uc744 \ud568\uaed8 \ub098\ub204\ub294 \uac83\uc740 \ubb3c\ub860<\/i>, <\/i>\uce58\uc5f4\ud55c \ub808\uc774\uc2a4 \uc804\ud6c4\ub85c \ud64d\ucf69\uc758 \ub2e4\uc591\ud55c \uad00\uad11 \uba85\uc18c\uc640 \ubbf8\uc2dd \ubb38\ud654\ub3c4 \ub9c8\uc74c\uaecf \uc990\uae30\uae38 \ubc14\ub78d\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ub9d0\ud588\ub2e4<\/b>.<\/b><\/p>\n

\ud64d\ucf69\uad00\uad11\uccad \uc758\uc7a5 \ud53c\ud130 \ub78c<\/b>(Peter Lam) <\/b>\ubc15\uc0ac\ub294<\/b>\u00a0“<\/i>\ud64d\ucf69\uc5d0\uc11c<\/i>\u00a02027 PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc744 \uac1c\ucd5c\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4<\/i>. <\/i>\uc774 \ub300\ud68c\ub294<\/i>\u00a0HYROX <\/i>\uae00\ub85c\ubc8c \uc2dc\uc98c\uc758 \ub300\ubbf8\ub97c \uc7a5\uc2dd\ud558\ub294 \ud50c\ub798\uadf8\uc2ed \ud589\uc0ac\uc774\uc790<\/i>, APAC <\/i>\uc9c0\uc5ed\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \uc5f4\ub9ac\ub294 \ucd5c\uc815\uc0c1\uae09 \uc774\ubca4\ud2b8\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc774\ubc88 \uac1c\ucd5c\ub294 \ud64d\ucf69\uc5d0\uc11c \uc5f4\ub9ac\ub294 \ub2e4\uc218\uc758 \ud589\uc0ac \uc77c\uc815\uc5d0 \ub610 \ud558\ub098\uc758 \uc138\uacc4\uc801\uc778 \uba54\uac00 \uc774\ubca4\ud2b8\ub97c \ub354\ud558\uba70<\/i>, ‘<\/i>\uc544\uc2dc\uc544\uc758 \uc774\ubca4\ud2b8 \uc218\ub3c4<\/i>‘<\/i>\ub85c\uc11c \ud64d\ucf69\uc758 \uc704\uc0c1\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uace0\ud788 \ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/i>. <\/i>\ud64d\ucf69\uc5d0\uc11c \uc804 \uc138\uacc4\uc758 \uc815\uc0c1\uae09 \uc120\uc218\ub4e4\uacfc<\/i>\u00a0HYROX <\/i>\ud32c \uc5ec\ub7ec\ubd84\uc744 \ub9de\uc774\ud558\uae30\ub97c \uace0\ub300\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774\uacf3\uc5d0\uc11c \ub354 \uc624\ub798 \uba38\ubb3c\uba70<\/i>, <\/i>\ub354 \ub9ce\uc740 \uacf3\uc744 \ub458\ub7ec\ubcf4\uace0<\/i>, <\/i>\uc6b0\ub9ac \ub3c4\uc2dc\uac00 \uc120\uc0ac\ud558\ub294 \ud65c\uae30\ucc28\uace0 \ub2e4\ucc44\ub85c\uc6b4 \ubaa8\ub4e0 \uac83\uc744 \uacbd\ud5d8\ud558\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \uc804\ud588\ub2e4<\/b>.<\/b><\/p>\n

\ud558\uc774\ub85d\uc2a4 \uacf5\ub3d9\ucc3d\uc5c5\uc790 \uacb8<\/b>\u00a0CEO <\/b>\ud06c\ub9ac\uc2a4\ud2f0\uc548 \ud1f4\uce20\ucf00<\/b>(Christian Toetzke)<\/b>\ub294<\/b>\u00a0“PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc6b0\ub9ac \uc2dc\uc98c\uc758 \uc815\uc810\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc804 \uc138\uacc4 \ucee4\ubba4\ub2c8\ud2f0\uac00 \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc5ec \uc6b4\ub3d9\uc758 \uc815\uc218\uc640 \ud558\uc774\ube0c\ub9ac\ub4dc \ub808\uc774\uc2f1\uc774 \uc120\uc0ac\ud558\ub294 \uadf8 \uc790\uccb4\ub85c \uc555\ub3c4\uc801\uc778 \ud604\uc7a5\uc744 \ud568\uaed8 \uc990\uae30\ub294 \uc21c\uac04\uc774\uc8e0<\/i>. 2027 <\/i>\uc2dc\uc98c \ud53c\ub0a0\ub808\ub97c \ud64d\ucf69\uc5d0\uc11c \uac1c\ucd5c\ud558\ub294 \uac83\uc740 \uc5ed\uc0ac\uc801\uc778 \uc9c4\uc804\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc774\ub294<\/i>\u00a0APAC <\/i>\uc9c0\uc5ed\uc5d0\uc11c \uc6b0\ub9ac \uc2a4\ud3ec\uce20\uac00 \uc774\ub904\ub0b8 \uc131\uc7a5\uc744 \ubcf4\uc5ec\uc904 \ubfd0\ub9cc \uc544\ub2c8\ub77c<\/i>, <\/i>\uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \ud558\uc774\ube0c\ub9ac\ub4dc \ub808\uc774\uc2f1\uc744 \uc0c8\ub85c\uc6b4 \uae00\ub85c\ubc8c \uac70\uc810\uc73c\ub85c \uac00\uc838\uac00\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774 \ud65c\uae30 \ub118\uce58\ub294 \ub3c4\uc2dc\uc5d0\uc11c \uc78a\uc9c0 \ubabb\ud560 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud560 \ub0a0\uc744 \uc190\uaf3d\uc544 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ubc1d\ud614\ub2e4<\/b>.<\/b><\/b><\/p>\n

PUMA \ud2b8\ub808\uc774\ub2dd \ub9c8\ucf00\ud305 \uc0ac\uc5c5\ubd80 \ubd80\uc0ac\uc7a5 \ub9c8\uc708 \ud638\ud504\ub9cc<\/b>(Marwin Hoffman)<\/b>\uc740 <\/b>“HYROX<\/i>\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud5a5\ud55c \uacf5\ub3d9\uc758 \uc758\uc9c0\uc5d0\uc11c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4<\/i>. <\/i>\uc6b0\ub9ac\ub294 \uc9c0\ub09c \uc218\ub144\uac04<\/i>\u00a0HYROX<\/i>\uc640 \ud568\uaed8 \uc774 \uc2a4\ud3ec\uce20\ub97c \ud0a4\uc6cc\uc628 \uc2dc\uac04\uc744 \ub354\uc5c6\uc774 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4<\/i>. <\/i>\ucd5c\uadfc \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc5f0\uc7a5\ud55c \ub9cc\ud07c<\/i>, HYROX<\/i>\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc758\uc9c0\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub728\uac81\uc2b5\ub2c8\ub2e4<\/i>. 2027<\/i>\ub144 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed<\/i>, <\/i>\uadf8\ub9ac\uace0 \uadf8 \ub108\uba38\ub97c \ud5a5\ud574 \ub098\uc544\uac00\ub294 \uc5ec\uc815\uc744 \ud568\uaed8\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ub367\ubd99\uc600\ub2e4<\/b>.
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2027 PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc758 \ud2f0\ucf13 \uad6c\ub9e4<\/i>, <\/i>\ub300\ud68c \uc77c\uc815<\/i>, <\/i>\ucd9c\uc804 \uc790\uaca9 \uc548\ub0b4 \ub4f1 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ucd94\ud6c4 \uacf5\uac1c\ub420 \uc608\uc815\uc774\ub2e4<\/i>.
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\ucea0\ud398\uc778 \uad00\ub828 \uc790\uc138\ud55c \uc815\ubcf4<\/i><\/b>, <\/i><\/b>\ubbf8\ub514\uc5b4 \ubb38\uc758<\/i><\/b>, <\/i><\/b>\uc778\ud130\ubdf0 \ub610\ub294 \ucde8\uc7ac\uc6a9 \uc0d8\ud50c \uc694\uccad\uc740 \uc544\ub798\ub85c \uc5f0\ub77d \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4<\/i><\/b>: <\/i><\/b>pr@hyroxhk.com<\/a><\/i>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

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\ubbf8\ub514\uc5b4 \uc774\ubbf8\uc9c0\ub294 \uc5ec\uae30\uc5d0\uc11c<\/a>\u00a0\ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n

2026\ub144 6\uc6d4 22\uc77c, \ud64d\ucf69 \/PRNewswire\/ — \uc5d0\uc11c HYROX\uac00 2027 PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\uc9c0\ub85c \ud64d\ucf69\uc744 \uacf5\uc2dd \uc120\uc815\ud588\ub2e4. HYROX \ucd5c\uace0 \uad8c\uc704\uc758 \ub300\ud68c\uc778 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 2027\ub144 6\uc6d4 10\uc77c\ubd80\ud130 13\uc77c\uae4c\uc9c0 \ud64d\ucf69 AsiaWorld-Expo\uc5d0\uc11c \uc5f4\ub9b0\ub2e4.<\/p>\n

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\"\" <\/a>
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\ud64d\ucf69\uc740 HYROX\uc758 APAC \uc9c0\uc5ed \uc131\uc7a5 \uc5ec\uc815\uc744 \uc0c1\uc9d5\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \ub3c4\uc2dc\ub2e4. HYROX\ub294 2022\ub144 \ud64d\ucf69\uc5d0\uc11c APAC \uc9c0\uc5ed \uccab \ub300\ud68c\ub97c \uac1c\ucd5c\ud588\uc73c\uba70, \ub2f9\uc2dc \ucc38\uac00\uc790\ub294 1,000\uba85\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud588\ub2e4. \uadf8\ub7ec\ub098 \ubd88\uacfc 4\ub144 \ub9cc\uc5d0 \uc9c0\ub09c 5\uc6d4 \uc5f4\ub9b0 \ud64d\ucf69\uc758 \uc5ec\uc12f \ubc88\uc9f8 \ub300\ud68c\uc5d0\ub294 \uc57d 20,000\uba85\uc758 \uc120\uc218\uac00 \ucc38\uac00\ud558\uba70 \uad04\ubaa9\ud560 \ub9cc\ud55c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\ub2e4. APAC \uc9c0\uc5ed \uc9c4\ucd9c\uc758 \ucd9c\ubc1c\uc810\uc774\uc5c8\ub358 \ud64d\ucf69\uc740 \uc774\uc81c HYROX \ucd5c\uace0 \uad8c\uc704\uc758 \ubb34\ub300\ub97c \uac1c\ucd5c\ud558\ub294 \ub3c4\uc2dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uac8c \ub410\ub2e4.<\/p>\n

HYROX\ub294 \ub300\uc911 \ucc38\uc5ec\ud615 \uc2a4\ud3ec\uce20 \uc2dc\uc7a5\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4. 2025\/2026 \uc2dc\uc98c\uc5d0\ub294 \uc804 \uc138\uacc4 95\uac1c \ub3c4\uc2dc\uc5d0\uc11c \uc57d\u00a0150\ub9cc \uba85\uc774 \ucc38\uac00\ud558\uba70 \uc5ed\ub300 \ucd5c\ub300 \uaddc\ubaa8\ub97c \uae30\ub85d\ud588\uc73c\uba70, \ub2e4\uac00\uc624\ub294 \uc2dc\uc98c\uc5d0\ub294 \ucc38\uac00\uc790\uac00 200\ub9cc \uba85\uc744 \ub118\uc5b4\uc124 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \uc774 \uac00\uc6b4\ub370 \uc624\uc9c1 \uc0c1\uc704\u00a00.5%\uc758 \uc120\uc218\ub9cc\uc774 \ud64d\ucf69\uc5d0\uc11c \uc5f4\ub9ac\ub294 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc5d0 \ucd9c\uc804\ud574 \uc6d4\ub4dc \ucc54\ud53c\uc5b8 \ud0c0\uc774\ud2c0\uc5d0 \ub3c4\uc804\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc120\uc218\uc640 \ud32c \ubaa8\ub450\uc5d0\uac8c \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \uacbd\uc7c1 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294\u00a0HYROX\uc758 \ube44\uc804\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n

\uc774\ubc88 \ub300\ud68c \uac1c\ucd5c\ub294 \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \ud5c8\ube0c\ub85c\uc11c \ud64d\ucf69\uc758 \uc704\uc0c1\uc744 \ub354\uc6b1 \uac15\ud654\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc5d8\ub9ac\ud2b8 \uc120\uc218\ub4e4\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uacfc \ub300\uaddc\ubaa8 \uc5f0\ub839\ub300\ubcc4 \ub808\uc774\uc2a4\uac00 \ud568\uaed8 \ud3bc\uccd0\uc9c0\ub294 \uae00\ub85c\ubc8c \ud53c\ud2b8\ub2c8\uc2a4 \ud398\uc2a4\ud2f0\ubc8c\uc774\ub2e4. \uac1c\ucd5c \ub3c4\uc2dc \uc785\uc7a5\uc5d0\uc11c\ub294 \uae30\uc874 \ub300\ud615 \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8 \ub300\ube44 \uc778\ud504\ub77c \uad6c\ucd95 \ubd80\ub2f4\uc744 \ucd5c\uc18c\ud654\ud558\uba74\uc11c\ub3c4 \ub192\uc740 \uacbd\uc81c\uc801 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uc2a4\ud1a1\ud640\ub984\uc5d0\uc11c \uc5f4\ub9ac\ub294 2026 PUMA HYROX \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc804 \uc138\uacc4 \uc57d\u00a0100\ub9cc \uba85\uc758 \uc2dc\uccad\uc790\ub97c \ub04c\uc5b4\ubaa8\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. HYROX\uc758 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc138\uc640 \ud568\uaed8, \ud64d\ucf69\uc740\u00a02027\ub144 \uc804 \uc138\uacc4 \ud53c\ud2b8\ub2c8\uc2a4 \ucee4\ubba4\ub2c8\ud2f0\uc758 \uc774\ubaa9\uc774 \uc9d1\uc911\ub418\ub294 \uc911\uc2ec \ubb34\ub300\uac00 \ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>\n

\ud64d\ucf69\ud2b9\ubcc4\ud589\uc815\uad6c \ubb38\ud654\uccb4\uc721\uad00\uad11\uad6d \uad6d\uc7a5 \ub85c\uc790\ub098 \ub85c<\/b>(Rosanna Law)<\/b>\ub294 <\/b>“HYROX<\/i>\uac00 \ud64d\ucf69\uc744<\/i>\u00a02027 <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\uc9c0\ub85c \uc120\ud0dd\ud55c \uac83\uc744 \uc9c4\uc2ec\uc73c\ub85c \ud658\uc601\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774\ubc88 \uacb0\uc815\uc740 \ub300\uaddc\ubaa8 \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uac1c\ucd5c\ud560 \uc218 \uc788\ub294 \ud64d\ucf69\uc758 \uc5ed\ub7c9\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub3d9\uc2dc\uc5d0<\/i>, <\/i>\uc138\uacc4\uc801\uc778 \uad00\uad11 \ub3c4\uc2dc\ub85c\uc11c\uc758 \ub9e4\ub825\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc785\uc99d\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/i>. HYROX<\/i>\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba70 \ud070 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \uc2a4\ud3ec\uce20\ub85c<\/i>, <\/i>\uc774\ubc88 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed \uac1c\ucd5c\ub294 \ud64d\ucf69\uc758 \uc2a4\ud3ec\uce20 \uc5f4\uae30\ub97c \ud55c\uce35 \ub192\uc774\uace0 \uc5ed\ub3d9\uc801\uc778 \uc2a4\ud3ec\uce20 \ubb38\ud654\ub97c \uc870\uc131\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc804 \uc138\uacc4\uc5d0\uc11c \ucc38\uac00\ud558\ub294 \uc120\uc218\ub4e4\uacfc \uadf8\ub4e4\uc758 \uac00\uc871 \ubc0f \uce5c\uad6c\ub4e4\uc744 \ud64d\ucf69\uc5d0\uc11c \ub9de\uc774\ud558\uac8c \ub418\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4<\/i>. <\/i>\ucc38\uac00\uc790\ub4e4\uc774 \uacbd\uae30\uc7a5\uc5d0\uc11c \ucd5c\uace0\uc758 \uc5d0\ub108\uc9c0\uc640 \uac10\ub3d9\uc801\uc778 \uc21c\uac04\uc744 \ud568\uaed8 \ub098\ub204\ub294 \uac83\uc740 \ubb3c\ub860<\/i>, <\/i>\uce58\uc5f4\ud55c \ub808\uc774\uc2a4 \uc804\ud6c4\ub85c \ud64d\ucf69\uc758 \ub2e4\uc591\ud55c \uad00\uad11 \uba85\uc18c\uc640 \ubbf8\uc2dd \ubb38\ud654\ub3c4 \ub9c8\uc74c\uaecf \uc990\uae30\uae38 \ubc14\ub78d\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ub9d0\ud588\ub2e4<\/b>.<\/b><\/p>\n

\ud64d\ucf69\uad00\uad11\uccad \uc758\uc7a5 \ud53c\ud130 \ub78c<\/b>(Peter Lam) <\/b>\ubc15\uc0ac\ub294<\/b>\u00a0“<\/i>\ud64d\ucf69\uc5d0\uc11c<\/i>\u00a02027 PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc744 \uac1c\ucd5c\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4<\/i>. <\/i>\uc774 \ub300\ud68c\ub294<\/i>\u00a0HYROX <\/i>\uae00\ub85c\ubc8c \uc2dc\uc98c\uc758 \ub300\ubbf8\ub97c \uc7a5\uc2dd\ud558\ub294 \ud50c\ub798\uadf8\uc2ed \ud589\uc0ac\uc774\uc790<\/i>, APAC <\/i>\uc9c0\uc5ed\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c \uc5f4\ub9ac\ub294 \ucd5c\uc815\uc0c1\uae09 \uc774\ubca4\ud2b8\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc774\ubc88 \uac1c\ucd5c\ub294 \ud64d\ucf69\uc5d0\uc11c \uc5f4\ub9ac\ub294 \ub2e4\uc218\uc758 \ud589\uc0ac \uc77c\uc815\uc5d0 \ub610 \ud558\ub098\uc758 \uc138\uacc4\uc801\uc778 \uba54\uac00 \uc774\ubca4\ud2b8\ub97c \ub354\ud558\uba70<\/i>, ‘<\/i>\uc544\uc2dc\uc544\uc758 \uc774\ubca4\ud2b8 \uc218\ub3c4<\/i>‘<\/i>\ub85c\uc11c \ud64d\ucf69\uc758 \uc704\uc0c1\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uace0\ud788 \ud558\ub294 \uacc4\uae30\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4<\/i>. <\/i>\ud64d\ucf69\uc5d0\uc11c \uc804 \uc138\uacc4\uc758 \uc815\uc0c1\uae09 \uc120\uc218\ub4e4\uacfc<\/i>\u00a0HYROX <\/i>\ud32c \uc5ec\ub7ec\ubd84\uc744 \ub9de\uc774\ud558\uae30\ub97c \uace0\ub300\ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774\uacf3\uc5d0\uc11c \ub354 \uc624\ub798 \uba38\ubb3c\uba70<\/i>, <\/i>\ub354 \ub9ce\uc740 \uacf3\uc744 \ub458\ub7ec\ubcf4\uace0<\/i>, <\/i>\uc6b0\ub9ac \ub3c4\uc2dc\uac00 \uc120\uc0ac\ud558\ub294 \ud65c\uae30\ucc28\uace0 \ub2e4\ucc44\ub85c\uc6b4 \ubaa8\ub4e0 \uac83\uc744 \uacbd\ud5d8\ud558\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \uc804\ud588\ub2e4<\/b>.<\/b><\/p>\n

\ud558\uc774\ub85d\uc2a4 \uacf5\ub3d9\ucc3d\uc5c5\uc790 \uacb8<\/b>\u00a0CEO <\/b>\ud06c\ub9ac\uc2a4\ud2f0\uc548 \ud1f4\uce20\ucf00<\/b>(Christian Toetzke)<\/b>\ub294<\/b>\u00a0“PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc740 \uc6b0\ub9ac \uc2dc\uc98c\uc758 \uc815\uc810\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc804 \uc138\uacc4 \ucee4\ubba4\ub2c8\ud2f0\uac00 \ud55c\uc790\ub9ac\uc5d0 \ubaa8\uc5ec \uc6b4\ub3d9\uc758 \uc815\uc218\uc640 \ud558\uc774\ube0c\ub9ac\ub4dc \ub808\uc774\uc2f1\uc774 \uc120\uc0ac\ud558\ub294 \uadf8 \uc790\uccb4\ub85c \uc555\ub3c4\uc801\uc778 \ud604\uc7a5\uc744 \ud568\uaed8 \uc990\uae30\ub294 \uc21c\uac04\uc774\uc8e0<\/i>. 2027 <\/i>\uc2dc\uc98c \ud53c\ub0a0\ub808\ub97c \ud64d\ucf69\uc5d0\uc11c \uac1c\ucd5c\ud558\ub294 \uac83\uc740 \uc5ed\uc0ac\uc801\uc778 \uc9c4\uc804\uc785\ub2c8\ub2e4<\/i>. <\/i>\uc774\ub294<\/i>\u00a0APAC <\/i>\uc9c0\uc5ed\uc5d0\uc11c \uc6b0\ub9ac \uc2a4\ud3ec\uce20\uac00 \uc774\ub904\ub0b8 \uc131\uc7a5\uc744 \ubcf4\uc5ec\uc904 \ubfd0\ub9cc \uc544\ub2c8\ub77c<\/i>, <\/i>\uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \ud558\uc774\ube0c\ub9ac\ub4dc \ub808\uc774\uc2f1\uc744 \uc0c8\ub85c\uc6b4 \uae00\ub85c\ubc8c \uac70\uc810\uc73c\ub85c \uac00\uc838\uac00\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4<\/i>. <\/i>\uc774 \ud65c\uae30 \ub118\uce58\ub294 \ub3c4\uc2dc\uc5d0\uc11c \uc78a\uc9c0 \ubabb\ud560 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud560 \ub0a0\uc744 \uc190\uaf3d\uc544 \uae30\ub2e4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ubc1d\ud614\ub2e4<\/b>.<\/b><\/b><\/p>\n

PUMA \ud2b8\ub808\uc774\ub2dd \ub9c8\ucf00\ud305 \uc0ac\uc5c5\ubd80 \ubd80\uc0ac\uc7a5 \ub9c8\uc708 \ud638\ud504\ub9cc<\/b>(Marwin Hoffman)<\/b>\uc740 <\/b>“HYROX<\/i>\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud5a5\ud55c \uacf5\ub3d9\uc758 \uc758\uc9c0\uc5d0\uc11c \ucd9c\ubc1c\ud588\uc2b5\ub2c8\ub2e4<\/i>. <\/i>\uc6b0\ub9ac\ub294 \uc9c0\ub09c \uc218\ub144\uac04<\/i>\u00a0HYROX<\/i>\uc640 \ud568\uaed8 \uc774 \uc2a4\ud3ec\uce20\ub97c \ud0a4\uc6cc\uc628 \uc2dc\uac04\uc744 \ub354\uc5c6\uc774 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4<\/i>. <\/i>\ucd5c\uadfc \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc5f0\uc7a5\ud55c \ub9cc\ud07c<\/i>, HYROX<\/i>\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc758\uc9c0\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub728\uac81\uc2b5\ub2c8\ub2e4<\/i>. 2027<\/i>\ub144 \uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed<\/i>, <\/i>\uadf8\ub9ac\uace0 \uadf8 \ub108\uba38\ub97c \ud5a5\ud574 \ub098\uc544\uac00\ub294 \uc5ec\uc815\uc744 \ud568\uaed8\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4<\/i>.”<\/i>\ub77c\uace0 \ub367\ubd99\uc600\ub2e4<\/b>.
<\/b><\/p>\n

2027 PUMA HYROX <\/i>\uc6d4\ub4dc \ucc54\ud53c\uc5b8\uc2ed\uc758 \ud2f0\ucf13 \uad6c\ub9e4<\/i>, <\/i>\ub300\ud68c \uc77c\uc815<\/i>, <\/i>\ucd9c\uc804 \uc790\uaca9 \uc548\ub0b4 \ub4f1 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ucd94\ud6c4 \uacf5\uac1c\ub420 \uc608\uc815\uc774\ub2e4<\/i>.
<\/i><\/p>\n

\ucea0\ud398\uc778 \uad00\ub828 \uc790\uc138\ud55c \uc815\ubcf4<\/i><\/b>, <\/i><\/b>\ubbf8\ub514\uc5b4 \ubb38\uc758<\/i><\/b>, <\/i><\/b>\uc778\ud130\ubdf0 \ub610\ub294 \ucde8\uc7ac\uc6a9 \uc0d8\ud50c \uc694\uccad\uc740 \uc544\ub798\ub85c \uc5f0\ub77d \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4<\/i><\/b>: <\/i><\/b>pr@hyroxhk.com<\/a><\/i>\u00a0<\/p>\n

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