\u201cBeauty Across Borders: Global Brands, Local Strategies\u201d Panel<\/span><\/p>\n<\/div>\n\ubdf0\ud2f0\u00a0\ud2b8\ub80c\ub4dc\uc758\u00a0\ubd80\uc0c1<\/p>\n
BPC \uc0b0\uc5c5\uc5d0\uc11c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uae30\ud68c\u00a0\ubaa8\uc0c9\uc5d0\u00a0\uc55e\uc7a5\u00a0\uc11c\ub294 \uc0e4\uc624\ud64d\uc288<\/p>\n
\ubdf0\ud2f0\u00a0\uc81c\ud488\uc5d0\u00a0\ub300\ud55c\u00a0\uc18c\ube44\uc790\u00a0\uc218\uc694\uac00\u00a0\uacc4\uc18d\u00a0\uc9c4\ud654\ud568\uc5d0\u00a0\ub530\ub77c\u00a0\ub9ce\uc740\u00a0BPC \ube0c\ub79c\ub4dc\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc18c\ube44\uc790\u00a0\ud2b8\ub80c\ub4dc\ub97c\u00a0\uc608\uce21\ud558\uace0\u00a0\uc774\ub97c\u00a0\uae30\ud68c\ub85c \ud65c\uc6a9\ud574\u00a0\ube44\uc988\ub2c8\uc2a4\u00a0\uc131\uc7a5\uc744\u00a0\ub3c4\ubaa8\ud560 \uc218 \uc788\ub294\u00a0\ubc29\ubc95\uc744 \ucc3e\ub294 \ub370\u00a0\uc8fc\ub825\ud558\uace0\u00a0\uc788\ub2e4. \uc774\ub7f0 \uac00\uc6b4\ub370 \uc0e4\uc624\ud64d\uc288\ub294\u00a0‘2024 \uc911\uad6d\u00a0\ubdf0\ud2f0\u00a0\uc0b0\uc5c5\u00a0\ubc31\uc11c(2024 China Beauty Industry White)’\uc5d0\uc11c \ubdf0\ud2f0\u00a0\ubd80\ubb38\uc758\u00a0\ubbf8\ub798\ub97c\u00a0\uc774\ub04c\u00a011\uac00\uc9c0\u00a0\uc8fc\uc694\u00a0\ud2b8\ub80c\ub4dc\ub97c \uc81c\uc2dc\ud588\ub2e4. \uc774\u00a011\uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc5d0\ub294\u00a0\u25b2\uae30\uc220\u00a0\uae30\ubc18\u00a0\uc2a4\ud0a8\ucf00\uc5b4\u00a0\u25b2\ud53c\ubd80 \uac74\uac15\uc5d0\u00a0\ub300\ud55c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uad00\uc2ec\u00a0\u25b2\ud3b8\uc548\ud55c\u00a0\ub7ed\uc154\ub9ac\u00a0\u25b2\ub3d9\uc591\uc801\u00a0\uc601\ud5a5\uc758\u00a0\ubd80\uc0c1\u00a0\u25b2\uba54\uc774\ud06c\uc5c5\u00a0\ud601\uc2e0\u00a0\u25b2\uc2e0\ud765 \uc81c\ud488\u00a0\uc778\uae30\u00a0\u25b2\ub808\uc774\uc5b4\ub4dc\u00a0\ud5a5\uc0c1\u00a0\u25b2\ubb38\ud654 \ud65c\uc131\ud654\u00a0\u25b2\ucca8\ub2e8 \ud398\uc774\uc15c\u00a0\ucf00\uc5b4\u00a0\u25b2\ucca8\ub2e8\u00a0\ubdf0\ud2f0\u00a0\uc194\ub8e8\uc158\u00a0\u25b2\ud648\u00a0\ubdf0\ud2f0\u00a0\ud2b8\ub9ac\ud2b8\uba3c\ud2b8\uac00\u00a0\ud3ec\ud568\ub41c\ub2e4. \uc774\ub7ec\ud55c\u00a0\uc0c8\ub85c\uc6b4\u00a0\ud2b8\ub80c\ub4dc\ub294\u00a0\uc0e4\uc624\ud64d\uc288\uc5d0\uc11c\u00a0\uc131\uc7a5\uc5d0 \uac00\uc18d\uc774 \ubd99\uc73c\uba74\uc11c\u00a0\uc0e4\uc624\ud64d\uc288\u00a0\ud50c\ub7ab\ud3fc\uc774\u00a0BPC \uc5c5\uacc4\uc758\u00a0\uc120\ub450\uc8fc\uc790\ub85c\u00a0\uc790\ub9ac\ub9e4\uae40\ud558\uace0\u00a0\ube0c\ub79c\ub4dc\uc5d0 \uc0c8\ub85c\uc6b4\u00a0\uae30\ud68c\ub97c\u00a0\ucc3d\ucd9c\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uace0 \uc788\ub2e4.<\/p>\n
\ubdf0\ud2f0\u00a0\ubd84\uc57c \ud601\uc2e0\uc758\u00a04\uac00\uc9c0\u00a0\uc8fc\uc694\u00a0\ub3d9\uc778\uc744 \ud30c\uc545\ud55c \uc0e4\uc624\ud64d\uc288<\/p>\n
‘\uadf8\ub8f8\u00a0\uc564\u00a0\ube14\ub8f8(Groom & Bloom)’\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\u00a0\uadf8\ub8f9\uc744\u00a0\uc0c8\ub85c\uc6b4\u00a0\ucc28\uc6d0\uc73c\ub85c\u00a0\ub04c\uc5b4\uc62c\ub824<\/p>\n
\uc0e4\uc624\ud64d\uc288\ub294\u00a0‘\uc544\ub984\ub2e4\uc6cc\uc9c0\uae30 \uc704\ud55c’\u00a0\ud65c\ub3d9\uc5d0 \ub9e4\uc9c4\ud558\ub294\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\u00a0\uadf8\ub8f9\uc778\u00a0‘\uadf8\ub8f8\u00a0\uc564\u00a0\ube14\ub8f8’\uc744 \ud65c\uc131\ud654\uc2dc\ud0a4\ub294 \ub124\u00a0\uac00\uc9c0\u00a0\ud575\uc2ec\u00a0\ub3d9\uc778\uc774\u00a0\u25b2\uc790\uae30\u00a0\uc5ed\ub7c9 \uac15\ud654(self-empowerment) \u25b2\uac1c\uc778\uc801\u00a0\uce74\ub9ac\uc2a4\ub9c8\u00a0\u25b2\ud0dc\ub3c4 \u25b2\uc0ac\ud68c\uc801\u00a0\uc601\ud5a5\ub825\uc784\uc744 \uc54c\uc544\ub0c8\ub2e4. \uc0e4\uc624\ud64d\uc288\ub294\u00a0\uc774\u00a0\ub124 \uac00\uc9c0 \ud575\uc2ec\u00a0\ub3d9\uc778\uc744 \ubc14\ud0d5\uc73c\ub85c\u00a0‘\uadf8\ub8f8 \uc564\u00a0\ube14\ub8f8’\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744\u00a0\ucd94\uad6c\ud558\ub294\u00a0\uc0ac\ub78c\ub4e4\uc744\u00a0\ub2e4\uc74c 6\uac1c\uc758\u00a0\uc8fc\uc694\u00a0\uadf8\ub8f9\uc73c\ub85c\u00a0\uc138\ubd84\ud654\ud558\uc5ec\u00a0BPC \uc0b0\uc5c5\uc758\u00a0\ubbf8\ub798\u00a0\uc131\uc7a5\uacfc\u00a0\ucd5c\uc801\ud654\uc5d0\u00a0\ub300\ud55c\u00a0\uc0c8\ub85c\uc6b4\u00a0\ud1b5\ucc30\ub825\uc744\u00a0\uc81c\uc2dc\ud588\ub2e4.\u00a0<\/p>\n
\uc790\uae30\u00a0\uc5ed\ub7c9\u00a0\uac15\ud654:\u00a0\uc6f0\ube59 \ucd94\uad6c\uc790<\/p>\n
\uc2e0\uccb4\uc801\u00a0\uc544\ub984\ub2e4\uc6c0\uacfc\u00a0\uc804\ubc18\uc801\uc778\u00a0\uc6f0\ube59\u00a0\uc0ac\uc774\uc758\u00a0\uae4a\uc740\u00a0\uc5f0\uad00\uc131\uc744\u00a0\uc778\uc2dd\ud558\uace0 \uc788\ub294 \uc6f0\ube59 \ucd94\uad6c\uc790\uc758 \uc0b6\uc740\u00a0\uc815\ud574\uc9c4\u00a0\uada4\ub3c4\ub97c\u00a0\uc720\uc9c0\ud558\ub294\u00a0\uac83\uc744\u00a0\uc911\uc2dc\ud558\uba74\uc11c\u00a0\ub3cc\uc544\uac04\ub2e4. \uc774\ub4e4\uc740\u00a0\ubbf8\uc6a9\uacfc\u00a0\uc2a4\ud0a8\ucf00\uc5b4\ub97c\u00a0\uc77c\uc0c1\uc758\u00a0\uc77c\ubd80\uc774\uc790\u00a0\uc790\uae30\uc560\ub97c \ubcf4\uc5ec\uc8fc\ub294\u00a0\uc758\uc2dd\uc73c\ub85c\u00a0\uc5ec\uae30\uba74\uc11c\u00a0\ucd1d\uccb4\uc801\uc778\u00a0\uc544\ub984\ub2e4\uc6c0\uacfc\u00a0\uc6f0\ube59\uc744\u00a0\ucd94\uad6c\ud55c\ub2e4.<\/p>\n
\uac1c\uc778\uc801\u00a0\uce74\ub9ac\uc2a4\ub9c8:\u00a0\ud2b8\ub80c\ub514\ud55c\u00a0\ud0d0\ud5d8\uac00<\/p>\n
\ud2b8\ub80c\ub514\ud55c \ud0d0\ud5d8\uac00\ub294 \uc8fc\ub85c\u00a0\uc131\uc7a5\u00a0\ucd08\uae30\u00a0\ub2e8\uacc4\uc5d0\u00a0\uc788\ub294\u00a0\uac1c\uc778\uc774\ub77c\u00a0\ub2e4\uc591\ud55c\u00a0\ubaa8\uc2b5\uc744\u00a0\uc2e4\ud5d8\ud558\ub294\u00a0\ub370\u00a0\uad00\uc2ec\uc774\u00a0\ub9ce\ub2e4. \uc774\ub4e4\uc740\u00a0\uc5ec\ub7ec \ub2e4\ub978\u00a0\uc2a4\ud0c0\uc77c\uc744\u00a0\uc2dc\ub3c4\ud568\uc73c\ub85c\uc368\u00a0\uc790\uc2e0\uc758\u00a0\uc7a0\uc7ac\ub825\uacfc\u00a0\ub2e4\uc591\ud55c\u00a0\uce74\ub9ac\uc2a4\ub9c8\ub97c\u00a0\ud0d0\uad6c\ud558\uace0\u00a0\ubc1c\uacac\ud55c\ub2e4. \ub610\ud55c\u00a0\uc804\ud1b5\ubb38\ud654\uc640\u00a0\uc2e0\uc911\uad6d\u00a0\uc2a4\ud0c0\uc77c\ub85c\ubd80\ud130 \uc601\uac10\uacfc\u00a0\uc601\ud5a5\uc744\u00a0\ubc1b\uc544\u00a0\ub3c5\ud2b9\ud55c\u00a0\ub3d9\uc591\uc801\u00a0\uc544\ub984\ub2e4\uc6c0\uc744\u00a0\uc120\ubcf4\uc778\ub2e4.<\/p>\n
\uac1c\uc778\uc801\u00a0\uce74\ub9ac\uc2a4:\u00a0\uc12c\uc138\ud55c\u00a0\uacf5\uc8fc<\/p>\n
\uc12c\uc138\ud55c\u00a0\uacf5\uc8fc\uacfc\uc5d0 \uc18d\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \uc8fc\ub85c\u00a0\ubbf8\ud63c\uc774\uace0\u00a0\uc5f0\ub839\ub300\uac00\u00a0\ub0ae\uc740\u00a0\ub514\ud14c\uc77c\u00a0\uc9c0\ud5a5\uc801\uc778\u00a0\uac1c\uc778\uc774\ub2e4. \uc774\ub4e4\uc740\u00a0\uc2a4\ud0a8\ucf00\uc5b4\uc5d0 \ub300\ud55c \ub2c8\uc988\uac00 \uac15\ud558\uace0, ‘\uc815\uad50\ud55c\u00a0\ubdf0\ud2f0\u00a0\ucf00\uc5b4\uc640\u00a0\uc0ac\ub791\uc744 \uc804\ub2ec\ud558\ub294\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c’\uc744\u00a0\uc120\ud638\ud55c\ub2e4.<\/p>\n
\ud0dc\ub3c4:\u00a0\ubdf0\ud2f0\u00a0\ucd08\ubcf4\uc790<\/p>\n
\uc8fc\ub85c\u00a0\ubbf8\ud63c\uc778\u00a0\uc774\u00a0\uadf8\ub8f9\uc740\u00a0\uc0ac\ud68c\uc0dd\ud65c \ucd08\uae30\ub85c,\u00a0\uc8fc\ub85c \uc790\uc2e0\uc758\u00a0\uacbd\ub825\uc5d0\u00a0\uc801\uc751\ud558\uace0\u00a0\uacbd\ub825\uc744 \ubc1c\uc804\uc2dc\ud0a4\ub294\u00a0\ub370\u00a0\uc9d1\uc911\ud55c\ub2e4. \uc774\ub4e4\uc740\u00a0\ubdf0\ud2f0\uc640 \uc2a4\ud0a8\ucf00\uc5b4\u00a0\uae30\uc220\uc744\u00a0\uc801\uadf9\uc801\uc73c\ub85c\u00a0\ubc30\uc6b0\uace0\u00a0\uc5f0\uc2b5\ud558\uba74\uc11c\u00a0\ubdf0\ud2f0\uc5d0 \ub300\ud55c\u00a0\ud559\uc2b5\uacfc\u00a0\uc790\uc2e0\uc5d0\uac8c\u00a0\uc5b4\uc6b8\ub9ac\ub294\u00a0\uc801\uc808\ud55c\u00a0\ubdf0\ud2f0\u00a0\uc81c\ud488\uc5d0\u00a0\uad00\uc2ec\uc774 \ub9ce\ub2e4.<\/p>\n
\ud0dc\ub3c4:\u00a0\uce74\ub9ac\uc2a4\ub9c8\u00a0\uc5d8\ub9ac\ud2b8<\/p>\n
\uc5d8\ub9ac\ud2b8\u00a0\uadf8\ub8f9\uc740\u00a0\uacbd\ub825\u00a0\uc0ac\ub2e4\ub9ac\ub97c\u00a0\uc624\ub974\uba74\uc11c\u00a0\uac1c\uc778\uc801\u00a0\uc601\ud5a5\ub825\uc744\u00a0\ud0a4\uc6b0\uace0\u00a0\uc7a0\uc7ac\uc801 \uacbd\ub825\uc758 \ud3ed\uc744 \ud655\uc7a5\ud558\ub294 \ub370 \ub9e4\uc9c4\ud55c\ub2e4. \uc774\ub4e4\uc740 \uc8fc\ub85c \uc801\uc808\ud558\uace0\u00a0\uc548\uc815\uc801\uc774\uba74\uc11c\ub3c4\u00a0\uacbd\ud5d8\uc5d0\u00a0\uac1c\ubc29\uc801\uc778\u00a0\ud0dc\ub3c4\ub97c \uac16\uace0,\u00a0\uade0\ud615\uacfc\u00a0\ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\ub294 BPC\ub97c \ucd94\uad6c\ud55c\ub2e4.<\/p>\n
\uc0ac\ud68c\uc801\u00a0\uc601\ud5a5\ub825:\u00a0\ud2b8\ub80c\ub4dc\uc138\ud130<\/p>\n
\ud2b8\ub80c\ub4dc\uc138\ud130\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\uad00\uc2ec\uc0ac\ub97c\u00a0\uc801\uadf9\uc801\uc73c\ub85c\u00a0\ud0d0\uad6c\ud558\ub294\u00a0\uac1c\uc778\uc774\ub2e4.\u00a0\ubcf4\ud1b5\u00a0\uc790\ub140\uac00\u00a0\uc5c6\uace0\u00a0\uacbd\ub825 \ubc1c\uc804\u00a0\ub2e8\uacc4\uc5d0\u00a0\uc788\ub294\u00a0\uc0ac\ub78c\ub4e4\ub85c,\u00a0\ud601\uc2e0\uc801\uc778\u00a0\ubdf0\ud2f0\u00a0\uae30\uc220, \uc601\ud5a5\ub825\u00a0\uac15\ud55c\u00a0\ubbf8\ud559, \ud5a5\uae30\u00a0\uc608\uc220\uc774\u00a0\uc811\ubaa9\ub41c\u00a0BPC \uc81c\ud488\uc744\u00a0\ucc3e\ub294\ub2e4.<\/p>\n
\uc0e4\uc624\ud64d\uc288\uc758\u00a0\uc0c1\uc704\u00a020\uac1c\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\u00a0\uadf8\ub8f9\uc740\u00a0\uc774\ucc98\ub7fc \ub2e4\uc591\ud55c\u00a0\uc0ac\uc6a9\uc790\u00a0\uadf8\ub8f9\uc758\u00a0\uace0\uc720\ud55c\u00a0\ubdf0\ud2f0 \uc81c\ud488 \uad6c\ub9e4 \ub3d9\uae30\ub97c\u00a0\ubd84\uc11d\ud568\uc73c\ub85c\uc368\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\uc18c\ube44\uc790\uc758\u00a0\uc2e4\uc81c\u00a0\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc\u00a0\uc18c\ube44\u00a0\ud2b9\uc131\uc744\u00a0\uae4a\uc774\u00a0\uc788\uac8c\u00a0\uc774\ud574\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\ub3d5\ub294\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc774\ub7ec\ud55c\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\ud1b5\ud574\u00a0\uc0ac\uc6a9\uc790\uc640\u00a0\ub2c8\uc988\u00a0\ubc0f\u00a0\uc81c\ud488\uc744\u00a0\ud6a8\uc728\uc801\uc73c\ub85c\u00a0\uc870\uc815\ud560\u00a0\uc218\u00a0\uc788\ub2e4. \ub2e4\uc591\ud55c\u00a0‘\uadf8\ub8f8\u00a0\uc564\u00a0\ube14\ub8f8’\u00a0\uadf8\ub8f9\uc740 BPC \uc5c5\uacc4\uc5d0\uc11c\u00a0\uc0c8\ub85c\uc6b4\u00a0\ud2b8\ub80c\ub4dc\ub97c\u00a0\uc8fc\ub3c4\ud560\u00a0\ubfd0\ub9cc\u00a0\uc544\ub2c8\ub77c\u00a0\ube0c\ub79c\ub4dc\uc5d0\u00a0\uc0c8\ub85c\uc6b4\u00a0\ub9c8\ucf00\ud305\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\uc81c\uacf5\ud574\uc900\ub2e4.<\/p>\n
\ud6a8\uc728\uc801\uc778\u00a0\uc2dc\ub529\ubd80\ud130\u00a0\ud3ec\uad04\uc801\uc778\u00a0\uc804\ud658\uae4c\uc9c0<\/p>\n
BPC \ubd80\ubb38\uc5d0\uc11c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uae30\ud68c\ub97c\u00a0\ucc3d\ucd9c\ud558\uae30\u00a0\uc704\ud55c\u00a03\ub2e8\uacc4\u00a0\uc811\uadfc \ubc29\uc2dd \uacf5\uac1c\ud55c \uc0e4\uc624\ud64d\uc288\u00a0<\/p>\n
\uc0e4\uc624\ud64d\uc288\ub294\u00a0\ube0c\ub79c\ub4dc\ub97c\u00a0\uc704\ud55c\u00a0\uc790\uc5f0\uc2a4\ub7ec\uc6b4\u00a0\uc2dc\ub529(seeding)\uc758\u00a0\uc7a5\uc73c\ub85c\uc11c\u00a0\uc0ac\uc6a9\uc790\uc758\u00a0\uad6c\ub9e4\u00a0\uacb0\uc815\uc5d0\u00a0\ud070\u00a0\uc601\ud5a5\uc744\u00a0\ubbf8\uce5c\ub2e4. BPC \ube0c\ub79c\ub4dc\ub294\u00a0\ub3c5\ud2b9\ud55c\u00a0\ucee4\ubba4\ub2c8\ud2f0\u00a0\uc0dd\ud0dc\uacc4\uc640\u00a0\ud6a8\uacfc\uc801\uc778\u00a0\uc2dc\ub529\u00a0\uae30\ub2a5\uc744\u00a0\uac16\ucd98\u00a0\uc774\u00a0\ud50c\ub7ab\ud3fc\uc744\u00a0\ud1b5\ud574\u00a0\ubb34\uc218\ud55c\u00a0\ub9c8\ucf00\ud305\u00a0\uac00\ub2a5\uc131\uc744\u00a0\uc5f4\uc5b4\uac08\u00a0\uc218\u00a0\uc788\ub2e4. \uc0e4\uc624\ud64d\uc288\ub294\u00a0BPC \uc5c5\uacc4\uc758\u00a0\uc9c8\uc801\u00a0\uc131\uc7a5\uc744\u00a0\ucd09\uc9c4\ud558\uae30\u00a0\uc704\ud574\u00a0\ud6a8\uc728\uc801\uc778\u00a0\uc2dc\ub529, \ube0c\ub79c\ub4dc\u00a0\uac15\ud654, \uc885\ud569\uc801\uc778\u00a0\uc804\ud658\uc744\u00a0\uc544\uc6b0\ub974\ub294\u00a03\ub2e8\uacc4\u00a0\ub9c8\ucf00\ud305\u00a0\uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\ub9c8\ucf00\ud305\u00a0\ud65c\ub3d9\uc744\u00a0\ucd5c\uc801\ud654\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\ub3d5\ub294\ub2e4.<\/p>\n
\ube0c\ub79c\ub4dc\ub294 \uc81c\ud488\u00a0\uc2dc\ub529\u00a0\ub2e8\uacc4\uc5d0\uc11c\u00a0\uc0e4\uc624\ud64d\uc288\uc758\u00a0\ucc28\ubcc4\ud654\ub41c\u00a0‘\uc5ed\u00a0\ud37c\ub110\u00a0\uace0\uac1d\u00a0\ud655\uc7a5(Reverse Funnel Audience Expansion)’\uc744\u00a0\ud1b5\ud574\u00a0\ud575\uc2ec\u00a0\uace0\uac1d\uc5d0\uac8c\u00a0\uc911\ub300\ud55c\u00a0\uc601\ud5a5\uc744\u00a0\ube60\ub974\uac8c \ubbf8\uce60\u00a0\uc218\u00a0\uc788\ub2e4. \uc774\u00a0\ubaa8\ub378\uc740\u00a0\ucd08\uae30\u00a0\ud0c0\uae43\u00a0\uace0\uac1d\uc744\u00a0\ub118\uc5b4\uc11c\ub294\u00a0\ud655\uc7a5\uc744\u00a0\uc6a9\uc774\ud558\uac8c\u00a0\ud574\uc90c\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\uac00\u00a0\uac16\uace0 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744\u00a0\ube60\ub974\uac8c\u00a0\ubc1c\ud718\ud558\uace0\u00a0\uace0\uac1d\u00a0\uc790\uc0b0\uc744\u00a0\ud6a8\uacfc\uc801\uc73c\ub85c\u00a0\uad00\ub9ac\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n
\n
<\/a>
XIAOHONGSHU\u2019s Reverse Funnel Audience Expansion<\/span><\/p>\n<\/div>\n\uc0e4\uc624\ud64d\uc288\ub294\u00a0\uc720\uc6a9\ud558\uace0\u00a0\ub2e4\uc591\ud55c\u00a0\ucf58\ud150\uce20\ub97c\u00a0\ud1b5\ud574\u00a0\uc0ac\uc6a9\uc790\u00a0\uac80\uc0c9\uc758\u00a0\ud575\uc2ec\u00a0\ud50c\ub7ab\ud3fc\uc73c\ub85c\u00a0\ube60\ub974\uac8c \uc790\ub9ac\u00a0\uc7a1\uc544\uac00\uace0\u00a0\uc788\ub2e4. \uc804\uc6a9\u00a0\ube0c\ub79c\ub4dc\u00a0\uc874\uc740\u00a0\uac80\uc0c9\u00a0\uc601\uc5ed\u00a0\ub0b4\uc5d0\uc11c\u00a0\uc911\uc694\ud55c\u00a0\ub9c8\ucf00\ud305\u00a0\ud5c8\ube0c\u00a0\uc5ed\ud560\uc744\u00a0\ud558\uba70, \ud0c0\uae43\u00a0\uace0\uac1d\uacfc\u00a0\ube0c\ub79c\ub4dc\u00a0\uc0ac\uc774\uc758\u00a0\ub192\uc740 \uc5f0\uacb0\uc131\uc744 \ucd09\uc9c4\ud568\uc73c\ub85c\uc368\u00a0\ucf58\ud150\uce20\u00a0\uc2dc\ub529\uc758\u00a0\uc804\ud658\uc744 \uac15\ud654\ud574\uc900\ub2e4. \ub610\ud55c\u00a0\uc0e4\uc624\ud64d\uc288\uc758\u00a0\ub9c8\ucf00\ud305\u00a0IP\ub294\u00a0\uad00\ub828\uc131\u00a0\ub192\uc740\u00a0\uc8fc\uc81c, \uc138\ub828\ub41c\u00a0\ubbf8\ud559, \ub2e4\uc591\ud55c\u00a0\ucf58\ud150\uce20, \ud3ec\uad04\uc801\uc778\u00a0\ub9ac\uc18c\uc2a4\u00a0\uc9c0\uc6d0\uc73c\ub85c\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\ud0c0\uae43\u00a0\uace0\uac1d\uc744\u00a0\ube60\ub974\uac8c\u00a0\ud655\uc7a5\ud558\uace0\u00a0\ub9c8\ucf00\ud305\u00a0\ud65c\ub3d9\uc744\u00a0\ud655\ub300\ud558\ub294\u00a0\ub370\u00a0\ub3c4\uc6c0\uc744 \uc900\ub2e4. \ub3d9\uc2dc\uc5d0\u00a0\ube0c\ub79c\ub4dc\ub294\u00a0\uc0e4\uc624\ud64d\uc288\uc758\u00a0\uc138\u00a0\uac00\uc9c0\u00a0\uc804\ud658\u00a0\uacbd\ub85c(\uc628\uc0ac\uc774\ud2b8, \uc624\ud504\uc0ac\uc774\ud2b8, \uc624\ud504\ub77c\uc778)\ub97c\u00a0\ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758\u00a0\uad6c\ub9e4\u00a0\uacb0\uc815\uc744\u00a0\uac00\uc18d\ud654\ud558\uace0\u00a0\uad00\uc2ec\uc5d0\uc11c\u00a0\uac70\ub798\ub85c\u00a0\uc774\uc5b4\uc9c0\ub294\u00a0\uc5ec\uc815\uc744\u00a0\ub2e8\ucd95\ud560\u00a0\uc218\u00a0\uc788\ub2e4.<\/p>\n
\ubcf4\uadf8\u00a0\ube44\uc988\ub2c8\uc2a4\u00a0\uae00\ub85c\ubc8c\u00a0\ubdf0\ud2f0\u00a0\uc11c\ubc0b\u00a0\ucc38\uac00\ub294\u00a0\uae00\ub85c\ubc8c\u00a0BPC \uc2dc\uc7a5\uc5d0\uc11c\u00a0\uc601\ud5a5\ub825\uc744\u00a0\ud655\ub300\ud558\ub824\ub294\u00a0\uc0e4\uc624\ud64d\uc288\uc758\u00a0\ub178\ub825\uc5d0\u00a0\uc911\uc694\ud55c\u00a0\ud55c \ub2e8\uacc4\uc5d0 \ud574\ub2f9\ud55c\ub2e4. \uc911\uad6d\u00a0\uc2dc\uc7a5\uc5d0\u00a0\uc9c4\ucd9c\ud558\ub294\u00a0\uae00\ub85c\ubc8c\u00a0BPC \ube0c\ub79c\ub4dc\ub97c\u00a0\uc704\ud55c\u00a0\ucd5c\uace0\uc758\u00a0\ub9c8\ucf00\ud305\u00a0\ud50c\ub7ab\ud3fc\uc778\u00a0\uc0e4\uc624\ud64d\uc288\ub294\u00a0\ub354\u00a0\ub9ce\uc740\u00a0\ud30c\ud2b8\ub108\uc640\u00a0\ud611\ub825\ud558\uace0,\u00a0\uc0c8\ub85c\uc6b4\u00a0\ud2b8\ub80c\ub4dc\uc758\u00a0\uc120\ub450\uc5d0\u00a0\uc11c\uae30\u00a0\uc704\ud574\u00a0\ub178\ub825\ud558\uace0\u00a0\uc788\ub2e4. \uc774\ub4e4 \ubaa8\ub450\uac00 \ud798\uc744 \ud569\uccd0 \ud601\uc2e0\uc801\uc778\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5\uc744\u00a0\ubaa8\uc0c9\ud558\uba74\uc11c\u00a0\uc9c8\uc801\u00a0\uc131\uc7a5\uc758\u00a0\uc5f4\uc1e0\ub97c\u00a0\ucc3e\uc744\u00a0\uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n
<\/div>\n
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