{"id":19840,"date":"2023-11-30T11:19:11","date_gmt":"2023-11-30T02:19:11","guid":{"rendered":"http:\/\/mhjn.dothome.co.kr\/%ec%a0%84-%ec%84%b8%ea%b3%84-%eb%ac%b8%ed%99%94-%ed%99%9c%eb%8f%99%ec%9c%bc%eb%a1%9c-%ec%82%ac%ed%9a%8c%ec%a0%81-%ea%b4%80%ea%b3%84-%eb%8b%a4%ec%8b%9c-%eb%a7%ba%eb%8a%94-smirnoff-%ec%9d%b4%eb%8b%88\/"},"modified":"2023-11-30T11:19:11","modified_gmt":"2023-11-30T02:19:11","slug":"%ec%a0%84-%ec%84%b8%ea%b3%84-%eb%ac%b8%ed%99%94-%ed%99%9c%eb%8f%99%ec%9c%bc%eb%a1%9c-%ec%82%ac%ed%9a%8c%ec%a0%81-%ea%b4%80%ea%b3%84-%eb%8b%a4%ec%8b%9c-%eb%a7%ba%eb%8a%94-smirnoff-%ec%9d%b4%eb%8b%88","status":"publish","type":"post","link":"https:\/\/mhjn.dothome.co.kr\/en\/%ec%a0%84-%ec%84%b8%ea%b3%84-%eb%ac%b8%ed%99%94-%ed%99%9c%eb%8f%99%ec%9c%bc%eb%a1%9c-%ec%82%ac%ed%9a%8c%ec%a0%81-%ea%b4%80%ea%b3%84-%eb%8b%a4%ec%8b%9c-%eb%a7%ba%eb%8a%94-smirnoff-%ec%9d%b4%eb%8b%88\/","title":{"rendered":"\uc804 \uc138\uacc4 \ubb38\ud654 \ud65c\ub3d9\uc73c\ub85c \uc0ac\ud68c\uc801 \uad00\uacc4 \ub2e4\uc2dc \ub9fa\ub294 Smirnoff \uc774\ub2c8\uc154\ud2f0\ube0c"},"content":{"rendered":"

\ub7f0\ub358<\/span>, 2023\ub144 11\uc6d4 30\uc77c<\/span> \/PRNewswire\/ —\u00a0\uc138\uacc4 1\uc704 \ubcf4\ub4dc\uce74 \ube0c\ub79c\ub4dc Smirnoff [1]\uac00 \ub2e4\uc591\ud55c \uc0ac\ub78c, \ud48d\ubbf8, \uc7ac\ub8cc\uac00 \ud55c\ub370 \ubaa8\uc600\uc744 \ub54c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uc601\uac10\uacfc \ucc3d\uc758\ub825\uc744 \uae30\ub150\ud558\uace0 \uc9d1\ub2e8\uc758 \ud798\uc744 \uacfc\uac10\ud558\uac8c \uc639\ud638\ud558\uba70 \uc804 \uc138\uacc4 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uae30 \uc704\ud55c \uba40\ud2f0\ub9c8\ucf13 \ud65c\ub3d9\uc744 \uc624\ub298 \uacf5\uac1c\ud588\ub2e4.<\/p>\n

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\ucd5c\uadfc\u00a0\ubc1c\ud45c\ub41c\u00a0\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74\u00a018~29\uc138\uc758 79%\uac00 \uacfc\uac70\ubcf4\ub2e4[2]\u00a0\ud604\uc7ac \uc815\uc11c\uc801 \uc720\ub300\uac10\uc774 \uc57d\ud574\uc84c\ub2e4\uace0 \ub290\ub07c\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. Smirnoff\uc758 \uc0c8\ub85c\uc6b4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc804 \uc138\uacc4\uc758 \ub2e8\uc808\uacfc \uace0\ub9bd\uac10 \ud574\uc18c\ub97c \ubaa9\ud45c\ub85c \ud55c\ub2e4. \uc601\uad6d, \uce90\ub098\ub2e4, \ubd81\ubbf8, \uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8, \uc544\uc77c\ub79c\ub4dc, \uc778\ub3c4, \ud638\uc8fc\ub97c \ud3ec\ud568\ud55c 20\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c \uc2dc\ud589\ub418\ub294 \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc74c\uc545, \uc2a4\ud3ec\uce20, \ub304\uc2a4 \ub4f1 \uc9c0\uc5ed \ubb38\ud654\uc640 \uc5f4\uc815\uc744 \uc0b4\ub9b0 \ud65c\ub3d9, \ud30c\ud2b8\ub108\uc2ed, \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \uc9c0\uc5ed \uc0ac\ud68c\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\uace0\uc790 \ud55c\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud65c\ub3d9\uc740\u00a0‘\uc778\uc0dd\uc740 \uce75\ud14c\uc77c\uacfc \uac19\ub2e4’\ub294 \uc720\ucf8c\ud55c \uc740\uc720\ub85c \ud3ec\uc6a9\uc758 \uc815\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \uc0c8\ub85c\uc6b4 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0cAtomic[https:\/\/www.youtube.com\/watch?v=APX_EsTQTMk<\/a> ]\ub97c \ud1b5\ud574 \ub4b7\ubc1b\uce68\ub41c\ub2e4. \uc601\uad6d\uc5d0\uc11c \ucc98\uc74c \uc120\ubcf4\uc778 \uc774 \uad11\uace0\ub294 \ub2e4\uc591\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac70\ud488\uc73c\ub85c \ubcc0\ud574 \uc11c\ub85c \uc11e\uc774\ub2e4\uac00 \ub2e4\uc2dc \uc0ac\ub78c\uc758 \ubaa8\uc2b5\uc73c\ub85c \ubcc0\ud558\uace0 \ub9c8\uce68\ub0b4 \uc11c\ub85c \uc5f0\uacb0\ub418\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uba70 \uacf5\uc874\uc758 \uc815\uc2e0\uc744 \uad6c\ud604\ud55c\ub2e4.<\/p>\n

\uc601\uad6d\uc5d0\uc11c\u00a0Smirnoff\ub294 \uc0ac\ud68c\uc801 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \uc0ac\uad50 \ud65c\ub3d9\uc744 \ub354 \uc27d\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 Sinead Burke\uc758 \uc811\uadfc\uc131 \ubc0f \ud3ec\uc6a9\uc131 \ucee8\uc124\ud305 \uc5c5\uccb4\uc778 Tilting the Lens[https:\/\/tiltingthelens.com\/<\/a> ], \uc601\uad6d \ucd5c\ub300 \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uadf8\ub8f9 \uc911 \ud558\ub098\uc778 Stonegate[https:\/\/www.stonegategroup.co.uk\/<\/a> ]\uc640 \uc7a5\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ud615\uc131\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n

11\uc6d4 29\uc77c \uc218\uc694\uc77c \ubc24 \uc804\uc124\uc801\uc778 \ub098\uc774\ud2b8 \ub77c\uc774\ud504 \uacf5\uc5f0\ud300\uc778 Sink The Pink[https:\/\/sinkthepink.com\/<\/a> ]\uc758 \uae30\ud68d\uc73c\ub85c \ub7f0\ub358 \ub860\uce6d \ud589\uc0ac\uac00 \uc5f4\ub838\ub2e4. \ud589\uc0ac\ub294 \ucf54\ubbf8\ub514\uc5b8 Fats Timbo[https:\/\/www.instagram.com\/fatstimbo\/<\/a> ]\uc640 \ubc30\uc6b0 Layton Williams[https:\/\/www.instagram.com\/laytonwilliams\/<\/a> ]\uc758 \uc0ac\ud68c\ub85c \uc9c4\ud589\ub410\ub2e4. \uc774\ub0a0 \ubc24 \ub2e4\uc6b4\uc99d\ud6c4\uad70\uc744 \uac00\uc9c4 \uba4b\uc9c4 \uc655\uacfc \uc5ec\uc655\ub4e4\uc758 \ubaa8\uc784\uc778 Drag Syndrome[https:\/\/www.dragsyndrome.com\/<\/a> ]\uc774 \uc804 \uc2a4\ud30c\uc774\uc2a4 \uac78 Mel C[https:\/\/www.instagram.com\/melaniecmusic\/?hl=en<\/a> ]\ub97c \ube44\ub86f\ud55c \uc5ec\ub7ec \uacf5\uc5f0\uc790\uc640 \ud568\uaed8 \ubb34\ub300\uc5d0 \uc62c\ub790\ub2e4.<\/p>\n

\uc774 \uc7a5\uc18c\ub294 \uc0ac\uad50 \uc7a5\uc18c\uc758 \uac74\ucd95 \ud658\uacbd\uc5d0\uc11c \ubc1c\uacac\ub418\ub294 \uc7a5\ubcbd\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ubcc0\ud615\ub410\ub2e4. \ub0ae\uc740 \uce74\uc6b4\ud130 \ubc14, \uc811\uadfc \uac00\ub2a5\ud55c \uad00\ub78c \ud50c\ub7ab\ud3fc, \uc870\uc6a9\ud55c \uacf5\uac04, \uc218\ud654 \ud1b5\uc5ed\uc0ac \ubc0f \uc2dc\uac01 \ud1b5\uc5ed \ub3c4\uad6c \ub4f1\uc758 \uae30\ub2a5\uc744 \ucd94\uac00\ud568\uc73c\ub85c\uc368 \uc7a5\uc560\uc778 \uc190\ub2d8\uc774 \uc790\uc2e0\uc758 \uc628\uc804\ud558\uace0 \uc9c4\uc2e4\ud558\uba70 \ub2e4\uc591\ud55c \ubaa8\uc2b5\uc73c\ub85c \ubc24\uc744 \uc990\uae38 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

Smirnoff\ub294 Stonegate, Tilting the Lens\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 Smirnoff \uc81c\ud488\uc744 \ub9c8\uc2dc\uace0 \uc811\ud558\ub294 \ud658\uacbd\uc744 \uac80\ud1a0\ud574 \ud5a5\ud6c4 \uba87 \ub2ec \ub3d9\uc548 \uc7a5\uc560\uc778 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \ub04c\uc5b4\ub0b4\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

Drag Syndrome\uc758 \uba64\ubc84\uc778 Lady Mercury\uc640 Lady Francesca\ub294\u00a0“\uc6b0\ub9ac\ub294 \uba4b\uc9c4 \ub4dc\ub798\uadf8 \uc544\ud2f0\uc2a4\ud2b8\ub4e4\ub85c \uad6c\uc131\ub41c \ub2e8\uccb4\ub85c\uc11c \uacf5\uc5f0\uc744 \uc0ac\ub791\ud558\uace0, \ub2e4\ub978 \uc7ac\ub2a5 \uc788\ub294 \uacf5\uc5f0\uc790\ub4e4\uacfc \ud568\uaed8 \ubb34\ub300\uc5d0\uc11c \uc990\uac70\uc6b4 \uc2dc\uac04\uc744 \ubcf4\ub0c8\ub2e4. \uc5b4\uc82f\ubc24 Smirnoff\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc601\uad6d \uc804\uc5ed\uc5d0\uc11c \uc774\uc640 \uac19\uc740 \ud589\uc0ac\uac00 \ub354 \ub9ce\uc774 \uc5f4\ub9ac\uace0 \uc7a5\uc560\uc778 \ucee4\ubba4\ub2c8\ud2f0\uac00 \ub354 \uc27d\uac8c \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud558\uace0 \uad00\uac1d\uc73c\ub85c\uc11c \ub300\ud45c\ub420 \uc218 \uc788\uae30\ub97c \ubc14\ub780\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

Tilting the Lens\u00a0\uc758 CEO\uc774\uc790 \uc124\ub9bd\uc790\uc778 Sin\u00e9ad Burke\ub294 “\uc7a5\uc560\uc778\uacfc \ud611\ub825\ud574 \uc811\uadfc\uc131\uc758 \uba85\ud655\ud55c \ubcc0\ud654\ub97c \ub04c\uc5b4\ub0b4\uaca0\ub2e4\ub294 Smirnoff\uc758 \uc758\uc9c0\ub294 \uc624\ub7ab\ub3d9\uc548 \uc7a5\uc560\uc778\uc744 \uace0\uac1d\uacfc \uc778\uc7ac\ub85c \ubc30\uc81c\ud574 \uc628 \uc5c5\uacc4\uc5d0 \uc808\uc2e4\ud788\u00a0\ud544\uc694\ud55c \uc811\uadfc \ubc29\uc2dd”\uc774\ub77c\uba70 “\uc811\uadfc\uc131\uc744 \ub2e8\uc21c\ud788 \uaddc\uc815 \uc900\uc218\uc758 \ucc99\ub3c4\uac00 \uc544\ub2c8\ub77c \ucee4\ubba4\ub2c8\ud2f0\uc640 \ucc3d\uc758\uc131\uc758 \ubb38\uc81c\ub85c \ubcf4\ub294 \uac83\uc740 \uc870\uc6a9\ud55c \uacf5\uac04, \uc601\uad6d \uc218\ud654 \uacf5\uc5f0\uc790, \ud3ec\uc6a9\uc801\uc778 \uac00\uad6c, \uad50\uc721\uc744 \ubc1b\uc740 \uc9c1\uc6d0 \ub4f1\uc744 \ud1b5\ud574 \uc7a5\uc560\uc778\uc774 \uc788\ub294 \uadf8\ub300\ub85c \uc790\uc2e0\uc73c\ub85c\uc11c \uc9c0\uc18d\ud574\uc11c \uc0ac\ud68c\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4”\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\uc601\uad6d\uc744 \ub118\uc5b4 Smirnoff\ub294 \ube0c\ub77c\uc9c8 \uc804\uc5ed\uc5d0\uc11c \ub304\uc2a4\ub85c \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\ub2e4. \uc774\ub97c \uc704\ud574 \ud31d\uc2a4\ud0c0 IZA\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \ubaa8\ub450\uac00 \ud568\uaed8 \ucda4\uc744 \ucd9c \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ud2b8\ub799\uacfc \ub304\uc2a4 \ucc4c\ub9b0\uc9c0\ub97c \uc2dc\uc791\ud588\ub2e4. \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc804 \uc138\uacc4 \uc8fc\uc694 \ub3c4\uc2dc\uc758 \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0\ud310\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc758 \ucc38\uc5ec\ub97c \ub3c5\ub824\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub610\ud55c \ubbf8\uad6d\uc5d0\uc11c Smirnoff\ub294\u00a0NFL \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc2a4\ud3ec\uce20\uc758 \ud798\uc744 \ud65c\uc6a9\ud574 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \uc7ac\ud615\uc131\ud558\uace0 \uc788\ub2e4. Smirnoff\ub294 \ubaa8\ub4e0 \ud32c\uc774 \ud568\uaed8 \ubaa8\uc5ec \uac8c\uc784 \ub370\uc774\uc5d0 \uace0\uc720\ud55c \uc804\ud1b5\uacfc \ud32c\ub364\uc744 \uae30\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc7a5\ub824\ud55c\ub2e4. \uac01 \ud32c\uce35\uc758 \ubb38\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uc804\uad6d TVC \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc73c\uba70, \ub3d9\uc804 \ub358\uc9c0\uae30 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \ud32c\ub4e4\uc774 \ub9db\uc788\ub294 \uac8c\uc784 \ub370\uc774 \uce75\ud14c\uc77c\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud588\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc73c\ub85c\u00a0Smirnoff\ub294 \uc0ac\ub78c\ub4e4\uc774 \ud558\ub098\ub85c \ubaa8\uc77c \uae30\ud68c\ub97c \ub9cc\ub4e4\uace0 \uc788\ub2e4.<\/p>\n

Smirnoff\u00a0\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub514\ub809\ud130 Stephanie Jacoby\ub294\u00a0“\uc11c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc544\uc84c\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc678\ub85c\uc6c0\uacfc \uace0\ub9bd\uac10\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\ub2e4”\uace0 \ub9d0\ud588\ub2e4. \uc774\uc5b4 “Smirnoff\ub294 \uadfc\ubcf8\uc801\uc73c\ub85c \uc6b0\ub9ac\uac00 \ud568\uaed8\ud560 \ub54c \ub354 \ub098\uc544\uc9c4\ub2e4\uace0 \ubbff\ub294\ub2e4. \uadf8\ub798\uc11c \uc774\ub7ec\ud55c \ud589\ub3d9\uc774 \uc624\ub298\ub0a0 \ub9e4\uc6b0 \uc911\uc694\ud558\uace0 \uc801\uc808\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc0ac\ud68c\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ub2e4\uc591\uc131\uacfc \ud3ec\uc6a9\uc131\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc624\ub79c \ub178\ub825\uc744 \ubc30\uac00\ud568\uc73c\ub85c\uc368 \uac00\ub2a5\ud55c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uac00\ub2a5\ud55c \uc27d\uac8c \ud568\uaed8\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4”\uace0 \ub367\ubd99\uc600\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c \uba87 \ub2ec\uac04 \uc804 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \ucd95\uc81c \uc2dc\uc98c\uacfc Pride\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uacfc \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud3ec\ud568\ud574 \ub354 \ub9ce\uc740 \ud65c\ub3d9\uc774 \uacc4\ud68d\ub3fc \uc788\ub2e4. \uc774\ub294 LGBTQIA+ \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub300\ud55c Smirnoff\uc758 \uc624\ub79c \ub178\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uace0 \uc0ac\ub78c\ub4e4\uc744 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

\ud3b8\uc9d1\uc790 \ucc38\uace0\uc0ac\ud56d<\/p>\n

\ubaa8\ub4e0 \ubbf8\ub514\uc5b4 \ubb38\uc758 \ub610\ub294 \uc778\ud130\ubdf0 \uc694\uccad\uc740\u00a0smirnoffglobal@smarts.agency\ub85c<\/a> \ud558\uba74 \ub41c\ub2e4. Atomic\u00a0\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud31f\uc740 \uc5ec\uae30[https:\/\/www.youtube.com\/watch?v=APX_EsTQTMk<\/a> ]\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, \uc81c\uc791 \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac\ub294 \uc5ec\uae30[https:\/\/www.youtube.com\/watch?v=UFs5A2xwXqQ<\/a> ]\uc5d0\uc11c \ubcfc \uc218 \uc788\ub2e4.<\/p>\n

Smirnoff Vodka \uc18c\uac1c<\/p>\n

Smirnoff\u00a0\ub294 \uc138\uacc4 \ud310\ub9e4\ub7c9 1\uc704 \ubcf4\ub4dc\uce74[3]\u00a0\uc774\uc790 Diageo\uc758 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc99d\ub958\uc8fc \ube0c\ub79c\ub4dc\ub2e4. Smirnoff\u00a0\ub294 \ubaa8\ub450\ub97c \uc704\ud55c \ube0c\ub79c\ub4dc\ub85c 150\ub144 \uc774\uc0c1 \uc0ac\ub791\ubc1b\uace0 \uc788\ub2e4. \uc790\uc138\ud55c \uc815\ubcf4\uc640 \ud5a5\ud6c4 \uc18c\uc2dd\uc740\u00a0www.smirnoff.com\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n

Diageo \uc18c\uac1c<\/p>\n

Diageo\ub294 \uc99d\ub958\uc8fc \ubc0f \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \ub6f0\uc5b4\ub09c \ube0c\ub79c\ub4dc \uceec\ub809\uc158\uc744 \ubcf4\uc720\ud55c \uc8fc\ub958 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\ub2e4. Johnnie Walker<\/span>, Crown Royal, J\u03b5B, Buchanan\u00a0\uc704\uc2a4\ud0a4, Smirnoff, C\u00eeroc, Ketel One \ubcf4\ub4dc\uce74, Captain Morgan, Baileys, Don Julio<\/span>, Tanqueray, Guinness\u00a0\ub4f1 \uc720\uba85 \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4.<\/p>\n

Diageo\ub294 \ub7f0\ub358\uc99d\uad8c\uac70\ub798\uc18c(DGE)\uc640 \ub274\uc695\uc99d\uad8c\uac70\ub798\uc18c(DEO)\uc5d0 \uc0c1\uc7a5\ub3fc \uc788\uc73c\uba70, \uc804 \uc138\uacc4 180\uc5ec\uac1c\uad6d\uc5d0 \uc81c\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4. \ud68c\uc0ac\uc640 \uc9c1\uc6d0, \ube0c\ub79c\ub4dc \ubc0f \uc2e4\uc801\uc5d0 \uad00\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 (www.diageo.co<\/a>)\ub97c \ucc38\uc870\ud558\uba74 \ub41c\ub2e4. Diageo\uc758 \uae00\ub85c\ubc8c \ucc45\uc784\uc74c\uc8fc \ub9ac\uc18c\uc2a4(www.DRINKiQ.com<\/a>)\uc5d0\uc11c\ub294 \uc815\ubcf4, \uc774\ub2c8\uc154\ud2f0\ube0c \ubc0f \ubaa8\ubc94 \uc0ac\ub840\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc778\uc0dd\uc744 \uc990\uae30\uc138\uc694, \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098(Celebrating life, every day, everywhere).\u00a0<\/p>\n

[1]\u00a0Spirits Business, Brand Champions Report 2023
[2]\u00a0McCann Worldgroup Truth Central Truth About Youth 2023
[3]\u00a0Spirits Business, Brand Champions Report 2023
[4]\u00a0Diageo Performance Results for fiscal year 2023<\/p>\n

\uc601\uc0c1 – https:\/\/mma.prnasia.com\/media2\/2288566\/ATOMIC_60.mp4<\/a>
\uc0ac\uc9c4 – https:\/\/mma.prnasia.com\/media2\/2289377\/Smirnoff_Global_Initiative.jpg?p=medium600<\/a>
\uc0ac\uc9c4 –\u00a0https:\/\/mma.prnasia.com\/media2\/2286956\/Smirnoff_Atomic.jpg?p=medium600<\/a>
\ub85c\uace0 –\u00a0https:\/\/mma.prnasia.com\/media2\/2286954\/Smirnoff_Logo.jpg?p=medium600<\/a><\/p>\n

\u00a0<\/p>\n

<\/a>
Smirnoff launches new global digital first creative, Atomic<\/span> <\/div>\n

\u00a0<\/p>\n

<\/a>
Sinead Burke, CEO of Tilting The Lens and Drag Syndrome at Smirnoff event to launch new global initiative to drive social connections.<\/span> <\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

\ub7f0\ub358<\/span>, 2023\ub144 11\uc6d4 30\uc77c<\/span> \/PRNewswire\/ —\u00a0\uc138\uacc4 1\uc704 \ubcf4\ub4dc\uce74 \ube0c\ub79c\ub4dc Smirnoff [1]\uac00 \ub2e4\uc591\ud55c \uc0ac\ub78c, \ud48d\ubbf8, \uc7ac\ub8cc\uac00 \ud55c\ub370 \ubaa8\uc600\uc744 \ub54c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uc601\uac10\uacfc \ucc3d\uc758\ub825\uc744 \uae30\ub150\ud558\uace0 \uc9d1\ub2e8\uc758 \ud798\uc744 \uacfc\uac10\ud558\uac8c \uc639\ud638\ud558\uba70 \uc804 \uc138\uacc4 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uae30 \uc704\ud55c \uba40\ud2f0\ub9c8\ucf13 \ud65c\ub3d9\uc744 \uc624\ub298 \uacf5\uac1c\ud588\ub2e4.<\/p>\n

\u00a0<\/p>\n

<\/div>\n
\n
\u00a0 <\/div>\n<\/div>\n

\u00a0<\/p>\n

\ucd5c\uadfc\u00a0\ubc1c\ud45c\ub41c\u00a0\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74\u00a018~29\uc138\uc758 79%\uac00 \uacfc\uac70\ubcf4\ub2e4[2]\u00a0\ud604\uc7ac \uc815\uc11c\uc801 \uc720\ub300\uac10\uc774 \uc57d\ud574\uc84c\ub2e4\uace0 \ub290\ub07c\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. Smirnoff\uc758 \uc0c8\ub85c\uc6b4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc804 \uc138\uacc4\uc758 \ub2e8\uc808\uacfc \uace0\ub9bd\uac10 \ud574\uc18c\ub97c \ubaa9\ud45c\ub85c \ud55c\ub2e4. \uc601\uad6d, \uce90\ub098\ub2e4, \ubd81\ubbf8, \uba55\uc2dc\ucf54, \ube0c\ub77c\uc9c8, \uc544\uc77c\ub79c\ub4dc, \uc778\ub3c4, \ud638\uc8fc\ub97c \ud3ec\ud568\ud55c 20\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c \uc2dc\ud589\ub418\ub294 \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc74c\uc545, \uc2a4\ud3ec\uce20, \ub304\uc2a4 \ub4f1 \uc9c0\uc5ed \ubb38\ud654\uc640 \uc5f4\uc815\uc744 \uc0b4\ub9b0 \ud65c\ub3d9, \ud30c\ud2b8\ub108\uc2ed, \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \uc9c0\uc5ed \uc0ac\ud68c\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\uace0\uc790 \ud55c\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud65c\ub3d9\uc740\u00a0‘\uc778\uc0dd\uc740 \uce75\ud14c\uc77c\uacfc \uac19\ub2e4’\ub294 \uc720\ucf8c\ud55c \uc740\uc720\ub85c \ud3ec\uc6a9\uc758 \uc815\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \uc0c8\ub85c\uc6b4 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0cAtomic[https:\/\/www.youtube.com\/watch?v=APX_EsTQTMk<\/a> ]\ub97c \ud1b5\ud574 \ub4b7\ubc1b\uce68\ub41c\ub2e4. \uc601\uad6d\uc5d0\uc11c \ucc98\uc74c \uc120\ubcf4\uc778 \uc774 \uad11\uace0\ub294 \ub2e4\uc591\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac70\ud488\uc73c\ub85c \ubcc0\ud574 \uc11c\ub85c \uc11e\uc774\ub2e4\uac00 \ub2e4\uc2dc \uc0ac\ub78c\uc758 \ubaa8\uc2b5\uc73c\ub85c \ubcc0\ud558\uace0 \ub9c8\uce68\ub0b4 \uc11c\ub85c \uc5f0\uacb0\ub418\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uba70 \uacf5\uc874\uc758 \uc815\uc2e0\uc744 \uad6c\ud604\ud55c\ub2e4.<\/p>\n

\uc601\uad6d\uc5d0\uc11c\u00a0Smirnoff\ub294 \uc0ac\ud68c\uc801 \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \uc0ac\uad50 \ud65c\ub3d9\uc744 \ub354 \uc27d\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 Sinead Burke\uc758 \uc811\uadfc\uc131 \ubc0f \ud3ec\uc6a9\uc131 \ucee8\uc124\ud305 \uc5c5\uccb4\uc778 Tilting the Lens[https:\/\/tiltingthelens.com\/<\/a> ], \uc601\uad6d \ucd5c\ub300 \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uadf8\ub8f9 \uc911 \ud558\ub098\uc778 Stonegate[https:\/\/www.stonegategroup.co.uk\/<\/a> ]\uc640 \uc7a5\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ud615\uc131\ud558\uace0\uc790 \ud55c\ub2e4.<\/p>\n

11\uc6d4 29\uc77c \uc218\uc694\uc77c \ubc24 \uc804\uc124\uc801\uc778 \ub098\uc774\ud2b8 \ub77c\uc774\ud504 \uacf5\uc5f0\ud300\uc778 Sink The Pink[https:\/\/sinkthepink.com\/<\/a> ]\uc758 \uae30\ud68d\uc73c\ub85c \ub7f0\ub358 \ub860\uce6d \ud589\uc0ac\uac00 \uc5f4\ub838\ub2e4. \ud589\uc0ac\ub294 \ucf54\ubbf8\ub514\uc5b8 Fats Timbo[https:\/\/www.instagram.com\/fatstimbo\/<\/a> ]\uc640 \ubc30\uc6b0 Layton Williams[https:\/\/www.instagram.com\/laytonwilliams\/<\/a> ]\uc758 \uc0ac\ud68c\ub85c \uc9c4\ud589\ub410\ub2e4. \uc774\ub0a0 \ubc24 \ub2e4\uc6b4\uc99d\ud6c4\uad70\uc744 \uac00\uc9c4 \uba4b\uc9c4 \uc655\uacfc \uc5ec\uc655\ub4e4\uc758 \ubaa8\uc784\uc778 Drag Syndrome[https:\/\/www.dragsyndrome.com\/<\/a> ]\uc774 \uc804 \uc2a4\ud30c\uc774\uc2a4 \uac78 Mel C[https:\/\/www.instagram.com\/melaniecmusic\/?hl=en<\/a> ]\ub97c \ube44\ub86f\ud55c \uc5ec\ub7ec \uacf5\uc5f0\uc790\uc640 \ud568\uaed8 \ubb34\ub300\uc5d0 \uc62c\ub790\ub2e4.<\/p>\n

\uc774 \uc7a5\uc18c\ub294 \uc0ac\uad50 \uc7a5\uc18c\uc758 \uac74\ucd95 \ud658\uacbd\uc5d0\uc11c \ubc1c\uacac\ub418\ub294 \uc7a5\ubcbd\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ubcc0\ud615\ub410\ub2e4. \ub0ae\uc740 \uce74\uc6b4\ud130 \ubc14, \uc811\uadfc \uac00\ub2a5\ud55c \uad00\ub78c \ud50c\ub7ab\ud3fc, \uc870\uc6a9\ud55c \uacf5\uac04, \uc218\ud654 \ud1b5\uc5ed\uc0ac \ubc0f \uc2dc\uac01 \ud1b5\uc5ed \ub3c4\uad6c \ub4f1\uc758 \uae30\ub2a5\uc744 \ucd94\uac00\ud568\uc73c\ub85c\uc368 \uc7a5\uc560\uc778 \uc190\ub2d8\uc774 \uc790\uc2e0\uc758 \uc628\uc804\ud558\uace0 \uc9c4\uc2e4\ud558\uba70 \ub2e4\uc591\ud55c \ubaa8\uc2b5\uc73c\ub85c \ubc24\uc744 \uc990\uae38 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n

Smirnoff\ub294 Stonegate, Tilting the Lens\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 Smirnoff \uc81c\ud488\uc744 \ub9c8\uc2dc\uace0 \uc811\ud558\ub294 \ud658\uacbd\uc744 \uac80\ud1a0\ud574 \ud5a5\ud6c4 \uba87 \ub2ec \ub3d9\uc548 \uc7a5\uc560\uc778 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \ub04c\uc5b4\ub0b4\uaca0\ub2e4\ub294 \ud3ec\ubd80\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4.<\/p>\n

Drag Syndrome\uc758 \uba64\ubc84\uc778 Lady Mercury\uc640 Lady Francesca\ub294\u00a0“\uc6b0\ub9ac\ub294 \uba4b\uc9c4 \ub4dc\ub798\uadf8 \uc544\ud2f0\uc2a4\ud2b8\ub4e4\ub85c \uad6c\uc131\ub41c \ub2e8\uccb4\ub85c\uc11c \uacf5\uc5f0\uc744 \uc0ac\ub791\ud558\uace0, \ub2e4\ub978 \uc7ac\ub2a5 \uc788\ub294 \uacf5\uc5f0\uc790\ub4e4\uacfc \ud568\uaed8 \ubb34\ub300\uc5d0\uc11c \uc990\uac70\uc6b4 \uc2dc\uac04\uc744 \ubcf4\ub0c8\ub2e4. \uc5b4\uc82f\ubc24 Smirnoff\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc601\uad6d \uc804\uc5ed\uc5d0\uc11c \uc774\uc640 \uac19\uc740 \ud589\uc0ac\uac00 \ub354 \ub9ce\uc774 \uc5f4\ub9ac\uace0 \uc7a5\uc560\uc778 \ucee4\ubba4\ub2c8\ud2f0\uac00 \ub354 \uc27d\uac8c \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud558\uace0 \uad00\uac1d\uc73c\ub85c\uc11c \ub300\ud45c\ub420 \uc218 \uc788\uae30\ub97c \ubc14\ub780\ub2e4”\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

Tilting the Lens\u00a0\uc758 CEO\uc774\uc790 \uc124\ub9bd\uc790\uc778 Sin\u00e9ad Burke\ub294 “\uc7a5\uc560\uc778\uacfc \ud611\ub825\ud574 \uc811\uadfc\uc131\uc758 \uba85\ud655\ud55c \ubcc0\ud654\ub97c \ub04c\uc5b4\ub0b4\uaca0\ub2e4\ub294 Smirnoff\uc758 \uc758\uc9c0\ub294 \uc624\ub7ab\ub3d9\uc548 \uc7a5\uc560\uc778\uc744 \uace0\uac1d\uacfc \uc778\uc7ac\ub85c \ubc30\uc81c\ud574 \uc628 \uc5c5\uacc4\uc5d0 \uc808\uc2e4\ud788\u00a0\ud544\uc694\ud55c \uc811\uadfc \ubc29\uc2dd”\uc774\ub77c\uba70 “\uc811\uadfc\uc131\uc744 \ub2e8\uc21c\ud788 \uaddc\uc815 \uc900\uc218\uc758 \ucc99\ub3c4\uac00 \uc544\ub2c8\ub77c \ucee4\ubba4\ub2c8\ud2f0\uc640 \ucc3d\uc758\uc131\uc758 \ubb38\uc81c\ub85c \ubcf4\ub294 \uac83\uc740 \uc870\uc6a9\ud55c \uacf5\uac04, \uc601\uad6d \uc218\ud654 \uacf5\uc5f0\uc790, \ud3ec\uc6a9\uc801\uc778 \uac00\uad6c, \uad50\uc721\uc744 \ubc1b\uc740 \uc9c1\uc6d0 \ub4f1\uc744 \ud1b5\ud574 \uc7a5\uc560\uc778\uc774 \uc788\ub294 \uadf8\ub300\ub85c \uc790\uc2e0\uc73c\ub85c\uc11c \uc9c0\uc18d\ud574\uc11c \uc0ac\ud68c\uc5d0 \ucc38\uc5ec\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4”\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\uc601\uad6d\uc744 \ub118\uc5b4 Smirnoff\ub294 \ube0c\ub77c\uc9c8 \uc804\uc5ed\uc5d0\uc11c \ub304\uc2a4\ub85c \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\ub2e4. \uc774\ub97c \uc704\ud574 \ud31d\uc2a4\ud0c0 IZA\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \ubaa8\ub450\uac00 \ud568\uaed8 \ucda4\uc744 \ucd9c \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ud2b8\ub799\uacfc \ub304\uc2a4 \ucc4c\ub9b0\uc9c0\ub97c \uc2dc\uc791\ud588\ub2e4. \uc774 \uc774\ub2c8\uc154\ud2f0\ube0c\ub294 \uc804 \uc138\uacc4 \uc8fc\uc694 \ub3c4\uc2dc\uc758 \uc778\ud130\ub799\ud2f0\ube0c \uad11\uace0\ud310\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc758 \ucc38\uc5ec\ub97c \ub3c5\ub824\ud558\uace0 \uc788\ub2e4.<\/p>\n

\ub610\ud55c \ubbf8\uad6d\uc5d0\uc11c Smirnoff\ub294\u00a0NFL \ud30c\ud2b8\ub108\uc2ed\uc73c\ub85c \uc2a4\ud3ec\uce20\uc758 \ud798\uc744 \ud65c\uc6a9\ud574 \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \uc7ac\ud615\uc131\ud558\uace0 \uc788\ub2e4. Smirnoff\ub294 \ubaa8\ub4e0 \ud32c\uc774 \ud568\uaed8 \ubaa8\uc5ec \uac8c\uc784 \ub370\uc774\uc5d0 \uace0\uc720\ud55c \uc804\ud1b5\uacfc \ud32c\ub364\uc744 \uae30\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc7a5\ub824\ud55c\ub2e4. \uac01 \ud32c\uce35\uc758 \ubb38\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uc804\uad6d TVC \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc73c\uba70, \ub3d9\uc804 \ub358\uc9c0\uae30 \uc774\ubca4\ud2b8\ub97c \ud1b5\ud574 \ud32c\ub4e4\uc774 \ub9db\uc788\ub294 \uac8c\uc784 \ub370\uc774 \uce75\ud14c\uc77c\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud588\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc73c\ub85c\u00a0Smirnoff\ub294 \uc0ac\ub78c\ub4e4\uc774 \ud558\ub098\ub85c \ubaa8\uc77c \uae30\ud68c\ub97c \ub9cc\ub4e4\uace0 \uc788\ub2e4.<\/p>\n

Smirnoff\u00a0\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \ub514\ub809\ud130 Stephanie Jacoby\ub294\u00a0“\uc11c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub9ce\uc544\uc84c\uc9c0\ub9cc, \uc6b0\ub9ac\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc678\ub85c\uc6c0\uacfc \uace0\ub9bd\uac10\uc774 \ucee4\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\ub2e4”\uace0 \ub9d0\ud588\ub2e4. \uc774\uc5b4 “Smirnoff\ub294 \uadfc\ubcf8\uc801\uc73c\ub85c \uc6b0\ub9ac\uac00 \ud568\uaed8\ud560 \ub54c \ub354 \ub098\uc544\uc9c4\ub2e4\uace0 \ubbff\ub294\ub2e4. \uadf8\ub798\uc11c \uc774\ub7ec\ud55c \ud589\ub3d9\uc774 \uc624\ub298\ub0a0 \ub9e4\uc6b0 \uc911\uc694\ud558\uace0 \uc801\uc808\ud558\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc0ac\ud68c\uc801 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ub2e4\uc591\uc131\uacfc \ud3ec\uc6a9\uc131\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc624\ub79c \ub178\ub825\uc744 \ubc30\uac00\ud568\uc73c\ub85c\uc368 \uac00\ub2a5\ud55c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uac00\ub2a5\ud55c \uc27d\uac8c \ud568\uaed8\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4”\uace0 \ub367\ubd99\uc600\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c \uba87 \ub2ec\uac04 \uc804 \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \ucd95\uc81c \uc2dc\uc98c\uacfc Pride\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uacfc \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud3ec\ud568\ud574 \ub354 \ub9ce\uc740 \ud65c\ub3d9\uc774 \uacc4\ud68d\ub3fc \uc788\ub2e4. \uc774\ub294 LGBTQIA+ \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ub300\ud55c Smirnoff\uc758 \uc624\ub79c \ub178\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0ac\ud68c\uc801 \uad00\uacc4\ub97c \ub2e4\uc2dc \ub9fa\uace0 \uc0ac\ub78c\ub4e4\uc744 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

\ud3b8\uc9d1\uc790 \ucc38\uace0\uc0ac\ud56d<\/p>\n

\ubaa8\ub4e0 \ubbf8\ub514\uc5b4 \ubb38\uc758 \ub610\ub294 \uc778\ud130\ubdf0 \uc694\uccad\uc740\u00a0smirnoffglobal@smarts.agency\ub85c<\/a> \ud558\uba74 \ub41c\ub2e4. Atomic\u00a0\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc2a4\ud31f\uc740 \uc5ec\uae30[https:\/\/www.youtube.com\/watch?v=APX_EsTQTMk<\/a> ]\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, \uc81c\uc791 \ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac\ub294 \uc5ec\uae30[https:\/\/www.youtube.com\/watch?v=UFs5A2xwXqQ<\/a> ]\uc5d0\uc11c \ubcfc \uc218 \uc788\ub2e4.<\/p>\n

Smirnoff Vodka \uc18c\uac1c<\/p>\n

Smirnoff\u00a0\ub294 \uc138\uacc4 \ud310\ub9e4\ub7c9 1\uc704 \ubcf4\ub4dc\uce74[3]\u00a0\uc774\uc790 Diageo\uc758 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc99d\ub958\uc8fc \ube0c\ub79c\ub4dc\ub2e4. Smirnoff\u00a0\ub294 \ubaa8\ub450\ub97c \uc704\ud55c \ube0c\ub79c\ub4dc\ub85c 150\ub144 \uc774\uc0c1 \uc0ac\ub791\ubc1b\uace0 \uc788\ub2e4. \uc790\uc138\ud55c \uc815\ubcf4\uc640 \ud5a5\ud6c4 \uc18c\uc2dd\uc740\u00a0www.smirnoff.com\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n

Diageo \uc18c\uac1c<\/p>\n

Diageo\ub294 \uc99d\ub958\uc8fc \ubc0f \ub9e5\uc8fc \uc2dc\uc7a5\uc5d0\uc11c \ub6f0\uc5b4\ub09c \ube0c\ub79c\ub4dc \uceec\ub809\uc158\uc744 \ubcf4\uc720\ud55c \uc8fc\ub958 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\ub2e4. Johnnie Walker<\/span>, Crown Royal, J\u03b5B, Buchanan\u00a0\uc704\uc2a4\ud0a4, Smirnoff, C\u00eeroc, Ketel One \ubcf4\ub4dc\uce74, Captain Morgan, Baileys, Don Julio<\/span>, Tanqueray, Guinness\u00a0\ub4f1 \uc720\uba85 \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4.<\/p>\n

Diageo\ub294 \ub7f0\ub358\uc99d\uad8c\uac70\ub798\uc18c(DGE)\uc640 \ub274\uc695\uc99d\uad8c\uac70\ub798\uc18c(DEO)\uc5d0 \uc0c1\uc7a5\ub3fc \uc788\uc73c\uba70, \uc804 \uc138\uacc4 180\uc5ec\uac1c\uad6d\uc5d0 \uc81c\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4. \ud68c\uc0ac\uc640 \uc9c1\uc6d0, \ube0c\ub79c\ub4dc \ubc0f \uc2e4\uc801\uc5d0 \uad00\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 (www.diageo.co<\/a>)\ub97c \ucc38\uc870\ud558\uba74 \ub41c\ub2e4. Diageo\uc758 \uae00\ub85c\ubc8c \ucc45\uc784\uc74c\uc8fc \ub9ac\uc18c\uc2a4(www.DRINKiQ.com<\/a>)\uc5d0\uc11c\ub294 \uc815\ubcf4, \uc774\ub2c8\uc154\ud2f0\ube0c \ubc0f \ubaa8\ubc94 \uc0ac\ub840\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc778\uc0dd\uc744 \uc990\uae30\uc138\uc694, \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098(Celebrating life, every day, everywhere).\u00a0<\/p>\n

[1]\u00a0Spirits Business, Brand Champions Report 2023
[2]\u00a0McCann Worldgroup Truth Central Truth About Youth 2023
[3]\u00a0Spirits Business, Brand Champions Report 2023
[4]\u00a0Diageo Performance Results for fiscal year 2023<\/p>\n

\uc601\uc0c1 – https:\/\/mma.prnasia.com\/media2\/2288566\/ATOMIC_60.mp4<\/a>
\uc0ac\uc9c4 – https:\/\/mma.prnasia.com\/media2\/2289377\/Smirnoff_Global_Initiative.jpg?p=medium600<\/a>
\uc0ac\uc9c4 –\u00a0https:\/\/mma.prnasia.com\/media2\/2286956\/Smirnoff_Atomic.jpg?p=medium600<\/a>
\ub85c\uace0 –\u00a0https:\/\/mma.prnasia.com\/media2\/2286954\/Smirnoff_Logo.jpg?p=medium600<\/a><\/p>\n

\u00a0<\/p>\n

<\/a>
Smirnoff launches new global digital first creative, Atomic<\/span> <\/div>\n

\u00a0<\/p>\n

<\/a>
Sinead Burke, CEO of Tilting The Lens and Drag Syndrome at Smirnoff event to launch new global initiative to drive social connections.<\/span> <\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

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